03/11/2025
Right now, TikTok search is at its peak.
More and more people are turning to videos instead of reading long blocks of text.
Well, it makes sense, right? Videos are more fun and easier to understand compared to long blogs.
And guess what? 64% of Gen Z and 49% of Millennials already prefer TikTok over Google when they need answers.
Why? Because it’s faster, more engaging, and honestly, way more fun.
TikTok is trendy. It’s visual. It grabs your attention. And young people love it.
But here’s the thing—Google is still dominating. For now. It got 65.57% of all online searches. But for how long? No one really knows.
So what does this mean for you?
It’s time to start thinking bigger. Google isn’t the only place people go to find information anymore. If you want to stay visible online, you’ve got to be where the people are.
That means expanding beyond Google.
Start using TikTok, Facebook, X (Twitter), and YouTube.
People are searching in new ways—make sure they can find you.