03/30/2026
I spent hours designing this comedy tour.
Multiple concepts.
Motion graphics.
Different directions.
And it still didn’t hit.
Not because the design was bad—
but because the direction wasn’t clear.
This is where a lot of people mess up:
You start designing before you define the message.
So you end up with:
• visuals that look good but don’t connect
• promos that confuse people
• and campaigns that don’t convert
I went through 3 completely different concepts before landing on what actually worked.
And honestly… it took way longer than it should have.
I broke down the full process:
what I tried, what failed, and what I’d do differently now.
If you’re a comedian, producer, or building your own brand—this will save you time.
Read the full case study: brutoncreative.com
(Link in bio)
