09/02/2026
Class is back in session and today’s lesson is:
Marketing 101: Your customers don’t care what you do. They care why it matters to them.
Think anyone wakes up and says, “I sure hope I can find a company with innovative solutions and a customer-centric approach today.”
Um, no. No one does that.
They’re thinking: “How do I solve this problem?” and “How do I avoid making a mistake?” and “Who can I trust?”
The best marketing doesn’t start with what you sell, it starts with understanding what your customers need.
Homework assignment: Go read your homepage. If it could have been written for a manufacturer, retailer, IT company, or consultant, it isn’t working. Your website needs to say who you are and what you do. Period.