Farmboy

06/12/2026

If your reporting is full of impressions, clicks, and reach—but nobody can tell what it means for the business—you’re not measuring much.

You’re just collecting numbers.

The metrics that matter are the ones that help you decide what to do next:
✔️ real leads
✔️ qualified opportunities
✔️ revenue influenced
✔️ cost to acquire

That’s the scoreboard.

Because traffic alone doesn’t mean much.
And neither does “engagement” if it never turns into anything useful.

A good strategy needs better questions:
• Did the right people show up?
• Did they take action?
• Were they any good?
• Did it help create revenue?
• Was it worth the cost?

If the numbers don’t help you answer those questions, they’re probably fluff.

06/05/2026

Creative still wins.
Not because it’s trendy. Because it sticks.

The problem is, most businesses call something “creative” when it’s really just polished filler.

The better approach is simpler:
✔️ make it specific
✔️ make it visual
✔️ make it reusable

Specific beats generic.
Visual beats vague.
Reusable beats starting from scratch every week.

That means showing:
• the real problem
• the process
• the decision-making
• the outcome
• the kind of work you want more of

One strong project, story, or insight should turn into more than one post.
If it only works once, it’s probably not a real system.

Creative is not about being clever for the internet.
It’s about making your message easier to remember and easier to trust.

05/29/2026

More leads is not the goal.
Better leads is.

A lot of B2B teams chase volume, then get frustrated when sales says the leads are junk.

That’s because lead generation isn’t about filling the pipeline with names.
It’s about bringing in the right people at the right time.

A strong lead has two things:
✔️ they actually fit
✔️ they actually have intent

Miss one of those and you get time-wasting.

This is where a lot of businesses go wrong:
• they treat every lead the same
• they hand everything straight to sales
• they don’t define who the right fit actually is
• they measure activity instead of quality

The fix is not always “get more leads.”
Sometimes the fix is a better filter.

That’s how you protect sales time and improve the pipeline.

05/22/2026

Your social is rented.
Your ads are rented.
Your website is owned.

That matters.

Because rented platforms can change the rules whenever they want.
Reach drops. Costs go up. Algorithms shift. None of that asks your permission.

Your website is the one place where you control:
✔️ the message
✔️ the proof
✔️ the path
✔️ the next step

That’s why it should be the engine behind everything else.

Social can get attention.
Ads can create demand.
Email can bring people back.

But your website is where all of it has to land and make sense.

One post disappears.
A good page keeps working.

That’s the difference between renting attention and building equity.

05/15/2026

Most B2B content misses because it starts with, “What should we post?”

Wrong question.

A better question is:
What problems do we solve, for which buyers, and what proof can we show?

That’s the whole game:
✔️ real problems
✔️ real buyers
✔️ real proof

If you miss one of those, the content gets weak fast.

Too many companies write for “everyone,” say nothing specific, and then wonder why the content isn’t bringing in anything useful.

Good B2B content isn’t fluff.
It’s not “thought leadership” for the sake of being heard.

It should make the right buyer think:
“These people understand the problem.”
“They’ve done this before.”
“They might be worth talking to.”

That’s how expertise turns into demand.

05/08/2026

Small business marketing gets messy when everything feels important at once.

A little SEO here.
A few ads there.
Maybe some social posts when there’s time.
Then six months later, nobody’s sure what’s working.

That’s why we like keeping it simple.

The “Core Four” most small businesses actually need:
✔️ a website that can pull its weight
✔️ SEO so the right people can find you
✔️ ads when you need demand now
✔️ email follow-up so good leads don’t drift

That’s it.

Not 14 channels.
Not “post every day everywhere.”
Not marketing theater.

If your foundation is weak, more activity won’t save you.
It’ll just make the mess louder.

The goal is not to do more.
It’s to do the right few things in the right order.

05/06/2026

Ted Turner just died. There’s a reason we keep coming back to people like Ted Turner.
He didn’t just build businesses. He built systems that worked together.

When he bought the film library from Metro-Goldwyn-Mayer, he wasn’t just collecting classics like The Wizard of Oz or Casablanca…

He was fueling his networks with content he owned.
When he bought the Atlanta Braves, he wasn’t just buying a team…

He was creating must-watch programming for his audience.
Everything connected. Everything had a purpose.
That’s the same mindset we bring to every client at Farmboy.
Marketing shouldn’t feel like a bunch of random pieces. It should feel like a system that builds momentum.

👉 We wrote a quick blog breaking it all down and how it applies to your business.

Take a look and let us know what you think.

What Ted Turner Taught Us About Building a Marketing Machine

05/01/2026

A lot of websites are leaking leads.
Not because they’re ugly.
Because they’re missing a few basic things that matter.

Usually it comes down to this:
• people can’t tell what you do fast enough
• proof is buried
• the next step is hard to find
• mobile feels annoying to use

That’s it.

You do not need a dramatic redesign every time a site underperforms.
Sometimes you just need to fix the leaks.

Start with the obvious questions:
✔️ Can someone tell what you do in 5 seconds?
✔️ Can they find proof without digging?
✔️ Can they contact you in one tap?
✔️ Does your site work well on a phone?
✔️ Is the page helping—or just taking up space?

A website doesn’t need to be fancy.
It needs to be clear, useful, and easy to act on.

That’s the standard now.

04/30/2026

At Farmboy, we’ve always believed home builders and home remodelers deserve to look as good as the work they do.

That’s why we continue to push—through brand design, video storytelling, and social—to elevate the way builders show up.

Recently, that work was recognized at the Art Directors Association of Iowa Awards, where we took home two excellence honors.

One for our six-episode video series, The Refresh with Reese Design + Build.

And another for social media design for Custom Pro Homes.

But for us, it’s never just about awards.

It’s about helping great builders stand out, tell their story, and win more of the right work.

04/27/2026

This project started with a clear goal. Launch Suvon as a bold, modern adjuvant brand that could stand apart in a competitive Midwest agriculture market.

Working with Novus Ag, we built the brand from the ground up. Strategy, identity, packaging, and a full system designed to scale.

The visual direction focused on simplicity and strength. Striking typography. A refined color palette. Minimal design that creates instant recognition and a powerful shelf presence.

Every element was intentional. From product icons and safety labels to the full brand guide and sales materials. A cohesive system built with clarity, usability, and consistency across the entire product line.

The result is a brand that feels modern, confident, and reliable. And one that’s been recognized with top honors at the Art Directors of Iowa Awards Show and the American Advertising Awards.

A system designed not just to look good, but to perform.