Farmboy

05/29/2026

More leads is not the goal.
Better leads is.

A lot of B2B teams chase volume, then get frustrated when sales says the leads are junk.

That’s because lead generation isn’t about filling the pipeline with names.
It’s about bringing in the right people at the right time.

A strong lead has two things:
✔️ they actually fit
✔️ they actually have intent

Miss one of those and you get time-wasting.

This is where a lot of businesses go wrong:
• they treat every lead the same
• they hand everything straight to sales
• they don’t define who the right fit actually is
• they measure activity instead of quality

The fix is not always “get more leads.”
Sometimes the fix is a better filter.

That’s how you protect sales time and improve the pipeline.

05/22/2026

Your social is rented.
Your ads are rented.
Your website is owned.

That matters.

Because rented platforms can change the rules whenever they want.
Reach drops. Costs go up. Algorithms shift. None of that asks your permission.

Your website is the one place where you control:
✔️ the message
✔️ the proof
✔️ the path
✔️ the next step

That’s why it should be the engine behind everything else.

Social can get attention.
Ads can create demand.
Email can bring people back.

But your website is where all of it has to land and make sense.

One post disappears.
A good page keeps working.

That’s the difference between renting attention and building equity.

05/15/2026

Most B2B content misses because it starts with, “What should we post?”

Wrong question.

A better question is:
What problems do we solve, for which buyers, and what proof can we show?

That’s the whole game:
✔️ real problems
✔️ real buyers
✔️ real proof

If you miss one of those, the content gets weak fast.

Too many companies write for “everyone,” say nothing specific, and then wonder why the content isn’t bringing in anything useful.

Good B2B content isn’t fluff.
It’s not “thought leadership” for the sake of being heard.

It should make the right buyer think:
“These people understand the problem.”
“They’ve done this before.”
“They might be worth talking to.”

That’s how expertise turns into demand.

05/08/2026

Small business marketing gets messy when everything feels important at once.

A little SEO here.
A few ads there.
Maybe some social posts when there’s time.
Then six months later, nobody’s sure what’s working.

That’s why we like keeping it simple.

The “Core Four” most small businesses actually need:
✔️ a website that can pull its weight
✔️ SEO so the right people can find you
✔️ ads when you need demand now
✔️ email follow-up so good leads don’t drift

That’s it.

Not 14 channels.
Not “post every day everywhere.”
Not marketing theater.

If your foundation is weak, more activity won’t save you.
It’ll just make the mess louder.

The goal is not to do more.
It’s to do the right few things in the right order.

05/06/2026

Ted Turner just died. There’s a reason we keep coming back to people like Ted Turner.
He didn’t just build businesses. He built systems that worked together.

When he bought the film library from Metro-Goldwyn-Mayer, he wasn’t just collecting classics like The Wizard of Oz or Casablanca…

He was fueling his networks with content he owned.
When he bought the Atlanta Braves, he wasn’t just buying a team…

He was creating must-watch programming for his audience.
Everything connected. Everything had a purpose.
That’s the same mindset we bring to every client at Farmboy.
Marketing shouldn’t feel like a bunch of random pieces. It should feel like a system that builds momentum.

👉 We wrote a quick blog breaking it all down and how it applies to your business.

Take a look and let us know what you think.

What Ted Turner Taught Us About Building a Marketing Machine

05/01/2026

A lot of websites are leaking leads.
Not because they’re ugly.
Because they’re missing a few basic things that matter.

Usually it comes down to this:
• people can’t tell what you do fast enough
• proof is buried
• the next step is hard to find
• mobile feels annoying to use

That’s it.

You do not need a dramatic redesign every time a site underperforms.
Sometimes you just need to fix the leaks.

Start with the obvious questions:
✔️ Can someone tell what you do in 5 seconds?
✔️ Can they find proof without digging?
✔️ Can they contact you in one tap?
✔️ Does your site work well on a phone?
✔️ Is the page helping—or just taking up space?

A website doesn’t need to be fancy.
It needs to be clear, useful, and easy to act on.

That’s the standard now.

04/30/2026

At Farmboy, we’ve always believed home builders and home remodelers deserve to look as good as the work they do.

That’s why we continue to push—through brand design, video storytelling, and social—to elevate the way builders show up.

Recently, that work was recognized at the Art Directors Association of Iowa Awards, where we took home two excellence honors.

One for our six-episode video series, The Refresh with Reese Design + Build.

And another for social media design for Custom Pro Homes.

But for us, it’s never just about awards.

It’s about helping great builders stand out, tell their story, and win more of the right work.

04/27/2026

This project started with a clear goal. Launch Suvon as a bold, modern adjuvant brand that could stand apart in a competitive Midwest agriculture market.

Working with Novus Ag, we built the brand from the ground up. Strategy, identity, packaging, and a full system designed to scale.

The visual direction focused on simplicity and strength. Striking typography. A refined color palette. Minimal design that creates instant recognition and a powerful shelf presence.

Every element was intentional. From product icons and safety labels to the full brand guide and sales materials. A cohesive system built with clarity, usability, and consistency across the entire product line.

The result is a brand that feels modern, confident, and reliable. And one that’s been recognized with top honors at the Art Directors of Iowa Awards Show and the American Advertising Awards.

A system designed not just to look good, but to perform.

04/24/2026

In senior living, families are not showing up relaxed.
They’re showing up stressed, emotional, and trying to make a big decision fast.

That’s why trust has to come before everything else.

A website shouldn’t feel like a sales pitch.
It should feel like a calm, clear first step.

That means families should be able to understand:
✔️ what kind of care you offer
✔️ where you’re located
✔️ what happens next
✔️ what life there actually feels like
✔️ whether this could be the right fit

And just as important: the next step has to feel safe.

Not pushy.
Not vague.
Not “submit this form and hope someone calls.”

The best senior living marketing lowers anxiety.
It answers questions before families even know how to ask them.

That’s what trust-first looks like.

04/17/2026

- Most contractors under $1M aren’t struggling because of their work… they’re struggling because not enough right people are finding it.

You don’t have a craftsmanship problem.
You have a visibility problem.

At Farmboy, we built a Contractor Marketing Program specifically for builders, remodelers, and trades businesses who are ready to grow but don’t have time to mess around with marketing that kind of works.

Here’s the deal:

👉 We focus on what actually drives jobs
• Local SEO that gets you found in your service area
• Google Ads that bring in real leads (not tire kickers)
• Websites that turn visitors into booked jobs
• Content that proves you’re the real deal

And we back it up with something most agencies won’t touch…

We’ll double your leads — or you don’t pay.

No fluff. No long-winded reports. No guessing.

Just more calls, more form fills, and more opportunities to say YES to the right projects.

If you’re stuck under $1M and know you should be busier…
this is the program built for you.

Let’s get to work.
https://farmboyinc.com/contractor-marketing-2/