04/14/2026
Holdfast Ranch is a rare kind of project.
A real North Idaho ranch. A family rooted here from before Idaho was even a state. A first true commercial step in cattle, built on something much bigger than cattle alone.
This brand is about preserving land, protecting a way of life that is disappearing, and building something worth carrying forward instead of carving it up into subdivisions. Part of that vision is a rodeo athlete sponsorship program that helps support the local culture surrounding it.
It’s been a privilege to help shape the brand, packaging, website, merchandise, and go-to-market foundation around something this real. More to come!
