11/05/2026
A brochure shows you everything.
A guide shows you where to go.
Clients hire you for the second one. So why is your website built like the first?
Brochure site:
→ Every destination gets the same tile and the same paragraph
→ Nine menu items, all equally important
→ Pages that just… end
Guided site:
→ “Here’s what I’d recommend, and why”
→ One obvious next click
→ Every page points the reader to their next step
Same advisor. Same knowledge. Very different results.
Full breakdown on The Travel Advisor Website Show. Link in bio.