Clarivoy

Clarivoy www.clarivoy.com Clarivoy is the auto industry's most trusted source of truth for optimizing the performance of marketing campaigns.

We use Multi-Touch Attribution to provide clarity that reveals which ads work, and which don't - empowering marketers to invest in solutions, not speculation.

The shift has already happened in retail. Now it’s happening in automotive. Our latest white paper reveals that just as ...
04/16/2026

The shift has already happened in retail. Now it’s happening in automotive.

Our latest white paper reveals that just as retail shoppers are skipping Google and going straight to Amazon, car buyers are bypassing search and heading to marketplaces like AutoTrader, Cars Commerce, CarFax, CarGurus, Edmunds, and TrueCar.

See how Clarivoy is helping dealers connect the full buyer journey, including Marketplace visits, at DMSC 2026.

Meet us in Scottsdale, April 26–28, and let’s talk about how multi-touch attribution can help you fine-tune your marketing mix.

Curious? Click the link in the comments to download the white paper.

The last click isn't the last word.Today's car shoppers traverse dozens of digital touchpoints before they ever step on ...
04/13/2026

The last click isn't the last word.

Today's car shoppers traverse dozens of digital touchpoints before they ever step on your lot. Last-click attribution misses the story and the strategy.

Clarivoy's Multi-Touch Sales Attribution reveals the full journey, so you know what's really driving sales.

Meet us at DMSC in Scottsdale, April 26–28. Let's talk about what your last click is hiding.

📅 Book a meeting — link in comments.

Stop Guessing. Start Knowing.Ever wonder what's really driving shoppers to take action? Clarivoy's Marketplace Visit Att...
04/13/2026

Stop Guessing. Start Knowing.

Ever wonder what's really driving shoppers to take action? Clarivoy's Marketplace Visit Attribution (MVA) closes the loop between your digital ads and high-intent consumer activity on automotive marketplaces.
MVA is a key piece of our Multi-Touch Sales Attribution (MTSA) — the solution that reveals the full shopper journey and turns guesswork into growth.

✅ Know what's working
✅ Prove your ROAS
✅ Grow your dealership

📍 Headed to DMSC in Scottsdale? Come see us! We'd love to show you how MTSA can transform the way you measure marketing performance. Stop by our booth and let's talk attribution.

Want a preview? Click the link in the comments.

DRAFT - 10/24
Stop Guessing. Start Knowing.

Clarivoy’s Marketplace Visit Attribution (MVA) metric connects the dots between your digital ads and high-intent consumer actions on automotive marketplaces. MVA is one component of Clarivoy’s powerful Multi-Touch Sales Attribution (MTSA).

With MTSA, you see the entire shopper journey, transforming guesswork into game-changing insights.

Know what’s working.
Prove your ROAS.
Grow your dealership.

Want to learn more? Click the link in the comments.

30+ sessions. 50+ expert speakers. Three days built entirely around what's actually working in automotive retail.The Dig...
03/31/2026

30+ sessions. 50+ expert speakers. Three days built entirely around what's actually working in automotive retail.

The Digital Marketing Strategies Conference — now in its 12th year — brings together dealers, GMs, and marketing directors for hands-on learning and real strategy.

Clarivoy's own Chris Kerr will be on stage. Let's connect.

📍 Westin Kierland Resort & Spa | Scottsdale, AZ
🗓️ April 26–28, 2026
🎟️ Tickets from $695 https://hubs.la/Q0494rD-0

Your dealership is drowning in dashboards but starving for insights. You’ve got reports from your DMS, CRM, website, an...
03/30/2026

Your dealership is drowning in dashboards but starving for insights. You’ve got reports from your DMS, CRM, website, and a dozen other tools, but when it’s time to make a key marketing or inventory decision, you’re still guessing. Sound familiar?

At Clarivoy, we go beyond aggregating your data. Our Multi-Touch Sales Attribution (MTSA) platform connects the dots across all marketing touchpoints to reveal what actually drives sales. It pinpoints which campaigns bring in buyers and not just leads. Plus it identifies which channels are being over or under-valued.

That means your team can stop debating whether your marketing is “working” and start optimizing based on real performance. With MTSA, dealers are making faster, smarter decisions that outmaneuver the competition, without outspending them.

Link in comments 👇

TV and streaming have always driven auto shoppers to dealerships. Proving it has been the hard part.At the IAB NewFronts...
03/26/2026

TV and streaming have always driven auto shoppers to dealerships. Proving it has been the hard part.

At the IAB NewFronts, Comcast Advertising launched Outcomes+. It is a next-generation targeting and attribution platform built on premium TV and streaming inventory. The scale is significant: more than 30 million households and 300 million viewers across NBCUniversal, Peacock, HBO Max, Roku, Prime Video and live sports.

Clarivoy is the auto visit and conversion attribution partner within Outcomes+. We sit alongside Mastercard, Fandango and DISQO to deliver full-funnel measurement from ad exposure to dealership outcome.

What this unlocks for auto advertisers is simple. For the first time, you can connect TV and streaming campaign exposure directly to verified dealership visits and vehicle transactions across Comcast's entire footprint.

Not modeled. Measured.

Early results from coordinated national-to-local campaigns already show a 25 percent increase in vehicle purchase rates when activation and attribution work together across tiers.

This is what we built Clarivoy to do.

For more, check out the link in the comments.

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❓Why is automotive attribution for TV so difficult? And why does it matter now?Auto is one of the most complex purchase ...
03/25/2026

❓Why is automotive attribution for TV so difficult? And why does it matter now?

Auto is one of the most complex purchase journeys in advertising. A buyer might see a national O.E.M. spot during Sunday Night Football. Then a regional Tier 2 ad on streaming. Then a local dealer spot on cable. Eight weeks later, that buyer walks into a showroom. Connecting those exposures to the actual visit and sale requires deterministic data at both ends. You need verified ad exposure on one side and verified dealership outcomes on the other.

📺 That is exactly what Clarivoy delivers as the auto attribution partner within Comcast Advertising's new Outcomes+ platform.

Our attribution connects Comcast's household-level viewership data, from more than 30 million households across linear, streaming and addressable, to real-world dealership visits and vehicle conversions. Auto brands and their dealer networks can finally see which TV and streaming investments are actually moving metal.

📉 A recent analysis showed that dealers running coordinated campaigns across national, regional and local tiers saw a 25 percent lift in vehicle purchases. That is not a brand study. That is transactions.
For auto advertisers, the question is no longer whether TV works. It is how well.

Now there is an answer.

Marketing isn't about how much you spend; it's figuring out which vendor is actually delivering results.💪We help markete...
03/24/2026

Marketing isn't about how much you spend; it's figuring out which vendor is actually delivering results.💪

We help marketers cut through the noise, measure what matters, and optimize every dollar spent.

Stop guessing and start scaling.

📍 See us at DMSC 2026 in Scottsdale, Arizona, April 26-28. Clarivoy kicks off the conference with a keynote on Sunday the 26th at 1:00 PM.

Chris Kerr, Clarivoy’s Chief Revenue Officer, will be speaking at the 2026 Dealer Profitability Summit in Austin.📍 Hotel...
03/17/2026

Chris Kerr, Clarivoy’s Chief Revenue Officer, will be speaking at the 2026 Dealer Profitability Summit in Austin.

📍 Hotel Viata – Austin, TX
📅 April 16–18, 2026a
🕙 Session: April 17 at 10:15 AM

Chris will be joining leaders from Meta, TikTok, Google, and Pinterest to discuss how dealers can move beyond vanity metrics and better understand what channels actually drives vehicle sales.

As automotive marketing grows more complex, measurement and attribution are becoming essential to making smarter decisions. This session will explore the strategies and models shaping how dealerships will evaluate marketing performance in 2026.

Plan to attend DPS 2026, and join the session and connect.

Learn more about the conference: https://hubs.la/Q046XZYl0
Learn more about Clarivoy: https://hubs.la/Q046X-NF0

The Digital Marketing Strategies Conference is just around the corner, April 26-28 in Scottsdale, AZ. If you're a dealer...
03/13/2026

The Digital Marketing Strategies Conference is just around the corner, April 26-28 in Scottsdale, AZ. If you're a dealer who wants to stay ahead of the curve, this is worth your time.

Now in its 12th year, DMSC brings together 250+ dealers, marketing directors, GMs, and industry innovators for three days of hands-on learning and practical strategy. We're talking 30+ sessions, 50+ expert speakers, and workshops where you actually get to engage with the tools and technologies shaping automotive retail right now.

Why should a dealer attend? Because the content is built around your daily reality, not generic marketing theory. Sessions are designed to uncover actionable, dealer-focused strategies for the challenges you're actually facing. Plus, the smaller, more intimate format means you can have real conversations with speakers and peers, not just sit in an auditorium.

Networking activities (golf and pickleball, free for dealer attendees) and everything hosted at the Westin Kierland Resort & Spa make it easy to stay focused and connected throughout.

Clarivoy CEO, Steve White, kicks off the conference with a keynote on Sunday the 26th at 1:00 PM.

Tickets start at just $695.

📍 Scottsdale, AZ | April 26-28, 2026
🔗 https://hubs.la/Q046J6nh0

03/10/2026

Is your marketing budget working as hard as you are? 🛠️

It’s frustrating when you know your ads are running, but you aren't 100% sure which ones are driving traffic to the lot.

Instead of just looking at the "last click," we look at the entire journey. By tracking every touchpoint, we help you identify exactly where your sales are coming from, so you can spend smarter, not just more.

Ready to learn more? Check the link in the comments to grab a time.

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1275 Kinnear Road
Columbus, OH
43212

Telephone

+16144444321

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