AlchemyThree

AlchemyThree We are a full-service design firm with an emphasis on three key components: design, marketing and st As your business grows so does your to-do list.

You know marketing is important but do you have the time to manage it effectively? What if you had a team of experts who could step in and do it for you? At AlchemyThree we create and implement smart and effective marketing plans for our clients. We are the experts in your corner and set you up for success.

The content that performs best usually isn’t the content that sounds the most polished. ✨It’s the content that sounds th...
08/28/2026

The content that performs best usually isn’t the content that sounds the most polished. ✨

It’s the content that sounds the most like you.

Your stories, your perspective, your way of explaining things, your real-life examples — that’s what helps people pay attention and trust what you’re saying. 🤝

But strong content does not stop at personality.

It also makes the stakes clear. 🎯

If your content only talks about features, services and surface-level benefits, but never communicates what is actually at risk if the problem continues, your audience has very little to emotionally connect to.

That’s why collaboration matters so much.

The more we understand the person behind the brand, the better we can create content that feels personal, credible and worth remembering. 💬

Because if you are not clearly communicating why your work matters, there is a good chance a competitor will.

I used to sit in first meetings with founders who could talk for an hour about the problem they solved, the clients they...
08/26/2026

I used to sit in first meetings with founders who could talk for an hour about the problem they solved, the clients they'd helped, the thing that made their work different, and then go completely blank the second I asked them to put it into a single sentence.

Financial advisors who'd built a career on trust and couldn't say what made a client trust them. Consultants who were the best in the room and still wrote "results-driven professional" on their About page because nothing else felt right. Good people, doing real work, saying almost none of it out loud.

That gap is the whole reason A3 exists. Not because these founders needed better ideas, they already had those. They just needed someone to sit across from them, ask the right questions, and turn what they already knew into something a stranger could read and immediately understand.

That's still the job today. Less about platforms, more about people, understanding who someone actually serves and why, before a single post gets written or a website gets built.

I started this because I got tired of watching great businesses stay quiet about being great. So we built something to fix that, one founder at a time.

If any of this sounds like you, I'd love to hear your story. Book a 1:1 with me, link in bio. ✨

~ Tara Johnson (Founder, A3)

If you're an advisor, founder, consultant, or subject matter expert, pay attention to this one: in some AI Overviews, Go...
08/24/2026

If you're an advisor, founder, consultant, or subject matter expert, pay attention to this one: in some AI Overviews, Google is starting to name the actual person behind the content, especially when it's pulled from places like LinkedIn or Reddit. 👀

That's a small line of text with a big implication. Google may care more about who wrote something than where it got posted. 🤖

Which means personal brands like yours just picked up real leverage. 📈

Your ideas aren't only helping your company show up in search anymore. Your name might show up in the result itself. ✨

Share strong ideas consistently and a few things start to compound:

Your expertise gets easier to find 🔍
Your name gets tied to your knowledge 🧠
Your content builds trust over time 🤝
Your personal brand starts doing real SEO work 📊

Are you posting under your name, or just your company's? 🤔

Ranking high on Google used to be the goal. Now the goal is getting cited, summarized, and recommended inside an AI answ...
08/20/2026

Ranking high on Google used to be the goal. Now the goal is getting cited, summarized, and recommended inside an AI answer before someone even reaches a results page. 🤖

Keywords still matter, but clear answers and real topical authority matter more. Backlinks still count, but reviews, mentions, and interviews are doing more of the work now. 📈 Your website used to be the first impression. Now it's the thing that confirms everything AI, referrals, and social already told someone about you. ✅

We saved you the trouble of mapping it all out, so save this one for your next planning session! 💾

We've had almost this exact conversation with a handful of clients lately, all convinced they were doing something wrong...
08/17/2026

We've had almost this exact conversation with a handful of clients lately, all convinced they were doing something wrong when really, they'd just absorbed some marketing advice that never actually held up. 🤔

Little things like: repeating yourself means you're being annoying. Or naming a real problem for your audience means you're being negative. Or that once your website's live, the hard part is over. 🙅

None of that is true, and it's kept a lot of good businesses quieter than they need to be. 🔇

Swipe through for the three we hear most, and what's actually true instead. ➡️

Curious which one you've believed too. 👀

The businesses pulling ahead in every industry are the ones focused on client outcomes. 📊You're probably thinking, duh. ...
08/14/2026

The businesses pulling ahead in every industry are the ones focused on client outcomes. 📊

You're probably thinking, duh. 😅

But here's the real question:

Are you actually sharing those outcomes?
Are you collecting them consistently?
Are your favorite clients saying nice things about you anywhere other than in a text message you screenshotted once and forgot about? 📱

That's the gap we keep seeing. Businesses doing genuinely great work, delivering results client after client, with nothing tangible to show for it.

That's what a feedback loop fixes. 🔄 It's how you turn the work you're already doing into testimonials, stories, and stats from the people living it every day. And that's exactly the kind of content AI loves to pull from. 🤖

If you're doing the work but not capturing any of it, let's talk. 💬 There's something we can do about that.

We recently sat down with a client for a monthly review, and one thing was obvious: her highest-performing content was a...
08/12/2026

We recently sat down with a client for a monthly review, and one thing was obvious: her highest-performing content was all about her personal experiences. 📈

Then she mentioned, almost in passing, that she'd gone to an AI conference two weeks earlier and had a full-circle moment at the church where her career started — and she did not plan to say anything about either one. 😳

"I never thought these would be something worth posting about," she said.

That's the part most people miss on their own. She'd been building her expertise this whole time, one conference, one conversation, one interest at a time, and never once connected it back to her brand. Without that lens, none of it would've made it to her audience. 💡

That's where we come in.

We help our clients see their lived experience as insights worth sharing. ✨ Then we turn them into the post, the caption, the story that resonates. 📝

How are you showing up in your brand?

We've noticed a pattern across client sites: Google search is AI search now. 🤖 Traffic is up, but people are landing on ...
08/10/2026

We've noticed a pattern across client sites: Google search is AI search now. 🤖 Traffic is up, but people are landing on these sites with specific questions already in mind, like they knew who you were before they clicked. 🎯

That's a hallmark of referral and AI-driven traffic, and since we're seeing a consistent pattern across 10+ client sites, we're betting on AI. 📈

If you're curious what this means for you, read the latest A3 blog. 📖

Most business owners put off posting anything personal, and it's not because they don't have something worth saying. 💭 I...
08/07/2026

Most business owners put off posting anything personal, and it's not because they don't have something worth saying. 💭 It's because it takes a lot out of you: the headspace to figure out what's even worth sharing. Time you don't have extra of. Even finding a quiet corner and decent lighting just to hit record is it's own challenge. 🎥

And then you post it, and there's that moment right after. Did I overshare? Am I turning into an influencer? 😅

You're not. You're letting people see the version of you that got you here: wins, failures, and the days you wanted to quit included. 💛

That discomfort before you hit post is normal. You're doing something you haven't done before. But it's also usually the thing that makes someone trust you before they've ever worked with you. 🤝

So if there's a post sitting in your drafts because it feels too personal: that's probably the one worth sharing. ✨

Our web dev lead once asked ChatGPT to help design his garden. 🌱 He shared a bird's-eye plot plan, gave it a direction a...
08/05/2026

Our web dev lead once asked ChatGPT to help design his garden. 🌱 He shared a bird's-eye plot plan, gave it a direction and a style, and waited for something useful.

What came back was, in his words, "the horticultural equivalent of a UN resolution" — a 7-point planting list that felt comprehensive, confident, and completely impossible to act on. 😅

So he asked it to draw the plan instead.

SPOILER ALERT 🚨: several rounds later, the birdbath he wanted in his backyard ended up on the roof of the house. 🏠

The lesson here: AI is an amazing assistant, especially for pesky repetitive tasks, if you train it right. But when it comes to strategy and logic, it still has some glaring red flags. ⚠️

We're learning to master AI tools here at A3, and we welcome discoveries like this one. How are you using AI in your everyday life? 🤖

Address

83 Riverside Avenue
Concord, MA
01742

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18475105730

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