The John Roberts Company

06/17/2026

We don’t start a first conversation with assumed problems or a pre-set solution. That’s not partnership — that’s a sales call.

Every client is different, and we respect that what you’re doing now may already be working.

Our favorite question is simple: what if it could be better?

It’s not a pitch. It’s an invitation to explore what’s possible before change is urgent — to grow through perspective and refinement, not disruption.

And yes, sometimes that conversation starts with:
“Can you make a container?”

Absolutely.

https://na2.hubs.ly/H05NWBh0

06/16/2026

Paper Selection Isn’t Just “Nice vs. Cheap”
(It changes perception—and results)

“Let’s just use a standard stock to save cost.”

We understand the instinct.
But here’s the reality.

Paper isn’t just a carrier—it’s part of the message.

The difference between coated and uncoated…
between smooth and textured…
between lightweight and substantial…

…is the difference between being glanced at and being held onto.

In industries like healthcare, finance, and higher ed, that tactile moment signals credibility before a single word is read.

So we start with purpose.

Then we align the substrate to the desired outcome.

Because when it feels right in the hand, it has staying power in the mind.
https://na2.hubs.ly/H04vTgH0

06/11/2026

Our 75th Year: Powered by Your Vision.

For 75 years, The John Roberts Company has been defined by one thing: the success of our partners. As we celebrate this milestone throughout 2026, our commitment to you remains unchanged.

We are leaning into the pillars of excellence that got us here while aggressively evolving to meet your future needs. Thank you for being part of our story. Here’s to another 75 years of pushing creative boundaries together.

https://na2.hubs.ly/H04VGMW0

06/09/2026

Your brand deserves more than a machine that can handle it.

Speed and complexity are table stakes. What actually protects your brand — what gets it to market perfectly, every time — is the person behind the machine who treats your project as if it had their name on it, too.

That's the difference worth asking about when you're choosing a print and packaging partner.
Not just what equipment do you run?

But who runs it — and how do they think about my work?

Come see both for yourself.
Reach out to [email protected] to book your visit.

https://na2.hubs.ly/H05GYr50

06/04/2026

Some print pieces do more than communicate.

They become part of culture.

The new USPS and Ralph Lauren American Icons collection is a reminder that tactile design carries weight - craftsmanship, nostalgia, storytelling.

We're honored to have printed the oversized postcard set featured in this collaboration.

Explore the collection https://na2.hubs.ly/H05HfBr0

06/01/2026

75 Years – The John Roberts Company
What began as a bold vision in 1951 has grown into something far greater—a legacy shaped by craftsmanship, innovation, and the incredible people who made it all possible.

As we celebrate 75 years, we extend our deepest gratitude to our founders, our dedicated past and present employees, and, above all, our customers. Thank you for believing in us, partnering with us, and trusting us with your print and packaging needs across generations. We honestly couldn’t have done it without you.

This milestone isn’t just about reflecting on the past—it’s about embracing the future. We’re proud to remain family-owned, continually evolving, and more committed than ever to delivering excellence at every turn.

Here’s to 75 remarkable years—and the exciting road ahead. The best is yet to come!

05/27/2026

Mark Carlson is VP of Packaging at The John Roberts Company, where he leads one of Minnesota's fastest-growing packaging divisions. He brings over 35 years of industry experience, most recently as VP of Sales for the West Region at Heidelberg USA — one of the world's leading print technology companies.

A University of Minnesota alum, Mark was a two-sport athlete — captain and quarterback of the Gopher football team under coaches Tony Dungy and Mike Shanahan, and starting catcher on the baseball team.

That background in leadership and trust has carried directly into his work helping brands across the country, and now Minnesota's emerging THC beverage scene navigate compliance, branding, and packaging.

Check out the conversation below with Stephen Eigenmann, Founder/CEO of Canna Connect MN.

YouTube: https://na2.hubs.ly/H05Mqcs0
Podcast: https://na2.hubs.ly/H05MqzM0

Before Minnesota’s adult-use cannabis market fully launched, Mark C...

05/26/2026

“Add Foil to Everything”
(When embellishment becomes distraction)

“Let’s add foil, emboss, and spot UV—everywhere.”

We love embellishments.
It’s part of what makes print unforgettable.

But more… isn’t always better.

When everything shines, nothing stands out.

The most effective use of embellishment is intentional:
• Drawing the eye to a key message
• Creating contrast and hierarchy
• Enhancing—not overwhelming—the design

Sometimes the strongest move is restraint.

Because great print doesn’t just catch attention—it guides it.

And when used right, a single moment of texture or shine can do more than cover the entire piece.

That’s the art of impressions.

https://na2.hubs.ly/H04vT8K0

05/25/2026

05/21/2026

Data Quality in Direct Mail
(Where many campaigns quietly fail)

“Can you just run this list as-is?”

No. And here’s why.

Because bad data doesn’t just lower performance…it wastes budget, damages deliverability, and quietly erodes ROI.

Undeliverable mail.
Duplicate records.
Outdated addresses.

It all adds up—fast.

Before anything hits the press, we’re looking at:
• NCOA processing (are your addresses current?)
• Deduplication (are you mailing the same household twice?)
• Postal optimization (are you qualifying for the best rates?)

Because the most beautifully printed piece in the world doesn’t work if it never reaches the right hands.

Print performs best when the data does first.

That’s not an extra step—that’s the job.

https://na2.hubs.ly/H04vSkB0