Pac Creative Group

06/17/2026

A quick test.

If someone lands on your website for the first time, can they answer these three questions within 10 seconds?

• What do you do?
• Who do you help?
• Why should they choose you?

Many businesses assume they have a marketing problem when what they really have is a clarity problem. We have a few thoughts on why marketing isn't always the issue, and where to look instead. https://wix.to/2igGoDX

Many businesses assume they have a marketing problem when what they really have is a clarity problem. Explore how branding, websites, and marketing work together to shape customer perception, build trust, and create momentum for long-term growth.

04/23/2026

Search Has Changed. Has Your Marketing?
People are no longer just searching for links — they are searching for answers. And increasingly, those answers are being delivered by AI.
If your brand is not showing up in AI-generated answers, you could be missing visibility where search is headed next.
That is why we offer a free AI review — to help you understand how your business appears in AI search experiences and what you can do to improve it.
Message us to get your free AI review.

04/23/2026

Ai is changing search behavior, is your marketing strategy changing with it?

04/14/2026

Last week we hosted a few local events talking about how AI is changing behavior. People aren't looking for links, they are looking for answers. Does your business show up in those answers? We are offering a free AI review to help you get a better understanding of where your business currently sits. Get yours at www.paccreative.com/aireview

04/03/2026

We enjoyed sponsoring and speaking at this week’s Connect+ conference in Seaside.

Our session, From Project to Public Support: Designing Communication That Connects Science and Communities, focused on bringing a marketing perspective to conservation work and how clearer communication can help build broader support.

We shared work with the Coos Basin Coho Partnership as a case study, highlighting the important conservation efforts happening on the ground and how those stories can be communicated more effectively.

We also valued the opportunity to connect with so many people doing important work across Oregon and are grateful to be part of that broader effort.

Thanks to the Oregon Conservation Education and Assistance Network (OCEAN) for hosting, it was a great event!

03/24/2026

BTS capturing professional video content for the South Slough National Estuarine Research Preserve. This is a three part mini-series that highlights the science, stewardship, and education programs the research preserve is active in.

03/24/2026

Customers aren’t just searching anymore. They’re asking.

AI is changing how people research, compare, and choose businesses, often before they ever visit a website.

We’ve outlined what this shift means for local businesses and where to focus next.

https://wix.to/MaDyEug

AI is changing how customers find, evaluate, and choose businesses. For smaller businesses, that means fewer clicks in some cases, earlier decision-making, and a growing need for clear, trustworthy online visibility. In this article, we explore what these shifts mean in practical terms and where bus...

03/11/2026

How is AI changing marketing for local businesses?
We’re hosting a talk at the PAC Creative office next month to explore what these changes may mean in practical terms.
We’ll look at how customer behavior is evolving, where local businesses may want to focus their marketing efforts, and how to think about AI and automation in ways that genuinely support your business.

Save the Date
Marketing in 2026: Navigating AI and the Future of Local Business
Thursday, April 9 at 7:00 PM
Friday, April 10 at 10:00 AM
PAC Creative Office
Coos Bay
More details and RSVP information coming soon.

03/09/2026

PAC Creative was honored to partner with the Coos Basin Coho Partnership to tell the story of the Millicoma Confluence Restoration Project.

Where two rivers meet, a once altered landscape is being restored. For the first time in 75 years, the tide has returned, restoring habitat for Coho Salmon, birds, and wildlife and reconnecting the area to its natural flow.

See the story come to life at the Oregon Coast Film Festival on April 11th at 7:00 p.m. at the Egyptian Theater in Coos Bay.

02/27/2026

Momentum feels different when it is intentional. Strong brands align identity, visibility, and operations.