06/24/2022
Traditional billboard advertising, on average, costs $5.21 per 1,000 impressions, or "views" (abbreviated as CPM). In comparison to digital advertising and our achieved $5.44 CPM pictured, it's obvious who the winner is...
..traditional billboard advertising.
However, for brands with limited marketing budgets, the cost of a freeway billboard is unobtainable and ranges from $1,500 - $2,500 per month.
Sure, you’ll achieve upwards of 200,000+ impressions per-month, but marketing a small business at this scale is simply not a viable option.
Plus, consider: how many of those views are actionable customers? How do you re-engage these drive-by impressions? How do you learn what is working and what isn't?
When we launched our brand, Canopy Coworking (last month on May 26th, 2022), we decided to put our social marketing strategies to the test. We structured an organic content calendar and a paid advertising campaign to see how we could compete with traditional marketing to grow our reach in our hometown and beyond.
With our joint organic & paid strategy, we were able to impress our new business to nearly 48,500 people. Of that, approx. 23,000 were reached by paid ads with a cost of only $125.03 in one month’s time.
That's $125 in digital ad spend versus $1,500+ with traditional billboard advertising.
Our new winner is... digital advertising!
In addition to the cost savings - we gained some extra perks that you can't achieve with traditional advertising:
🌲 Real-time analytics to learn what is working (and what isn't)
🌲 Customized audience targeting
🌲 Ability to retarget engaged viewers for future campaigns
🌲 Multiple ad creative running simultaneously (and A/B testing)
🌲 Opportunity to convert paid viewers into organic followers
Sounds pretty cool, right?
Ready to learn more? Get in contact with Canopy Digital to learn how you can leverage digital marketing tools and design to grow your business.
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www.canopydigitalmedia.com
[email protected]
(715) 256-7903
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