Howdy Jeff

Name: Howdy Jeff
Address: Dallas, TX, 75224, US
Telephone: (214) 802-2506
Price range: $$

Designer, illustrator, father, husband, identical twin, and expert parallel parker. Check out my class on skillshare: http://skl.sh/1jxRgzy

05/06/2026

Playing and drawing with the kids a few months ago and found some old kid paints from Target in the back of a drawer and these two… three.. were born. lol. A version of the little white dog later showed up in an beer label. 🥸

04/30/2026

Always fun designing wild art for my pals in San Jose. :) Lineup for is out and it’s 🔥🔥🔥. Check out for details and get yourself to Summer Fest this August!

04/29/2026

NOT AI. 🤓

02/10/2026

Well hello! I am back with another post featuring some work that never made it to final. This one seemed timely. :) I got to work on some word marks for Puerto Rico tourism several years ago (not too much time after we had to cancel a trip to Rincón that I am still crying about... but it's ok because it was because my wife got hired at the Public Theatre to be in a show. WOO). The brief was to create some logos based on the lettering and signage of the region (which we got to see some cool examples of this past weekend during the "very controversial" half time show). So here are some quick explorations I did based on the brief. Hope you all are having a good week!

11/12/2025

BEHOLD! A glorious pile of unseen Broadway rejects! 🎭✨

When my wife and I first rolled into NYC in 2008, I landed a freelance gig at — an incredible ad agency that does Broadway theatre campaigns. (Still remember my first day... around 2pm I thought "uh is anyone going to take a lunch break?" No... no they weren't. lol. Wasn't always like that but that worried me ha.) That “quick freelance job” turned into four years of late nights, wild ideas, and more show logos than I can count.

That first year was… let’s just say character building (fresh off the boat from Texas and tossed straight into New York advertising chaos — yeah 😅). But once I found my footing, I got to work with some of the most talented people I've ever known.

Every now and then, some of those folks still call me up for projects, which is awesome. I’ve been sharing a bunch of work that never saw the light of day, and instead of spamming your feed with 37 posts of “the Broadway that could’ve been,” here’s a little highlight reel.

Forever grateful for that wild, caffeine-fueled, Broadway chapter — and for all the legends I got to call coworkers and friends.

11/07/2025

HUZZAH! Taking a break from posting unused work to show some fun artwork I got to make for a crazy new ren faire musical, ! Huge thanks to the folks at for the great assignment. Fun seeing how the team exploded the art into some really fun merch. :)

10/22/2025

Onward to another project that never saw the light of day! RABBLE CO.! Like a lot of work we do as designers, this one had tons of heart behind it but never made it out into the world. Such is the nature of our beloved business.

About 4–5 years ago, I was hired to explore a concept called Rabble Co. — a restaurant in Oak Cliff with multiple sub-brands under one roof: a coffee shop, brewpub, bagel bakery, and maybe even a deli... we'll never know. But, the name felt perfect for the eclectic mix of offerings and Oak Cliff characters it would attract. We built a playful logotype using Borough Gothic and turned its counters into shapes for a cast of quirky illustrated faces — the “rabble” itself. I even got to start on some coffee packaging before the project shifted directions. This represents just the beginning of all the work that was planned... lots of custom packaging, signage, the WORKS!

Super bummed it didn’t happen, but that's ok. Still proud of the work and happy to finally show it after all this time.

10/10/2025

When kids leave their paints out.. paint a pumpkin! Apparently it is October. Still quite hot in Texas! Ready for some CRISPY weather! 🥵🎃

10/08/2025

Found another old project that never saw the light of day that I want to post but taking a minute to get it all together.. so posting this old painting I made several years ago (I think for a Ford thing?) I am in the middle of turning a big page in my career… getting ready for what’s next… whatever that exactly looks like… but I know it will involve more painting! This is a small painting and didn’t take very long but there is something about having a piece live in the real world that I am totally craving right now. My pal has been making some beautiful paintings lately and I love that I am seeing several friends getting real brushes and real paints out again. Is a movement resurfacing? I hope so. People like and have been a source of inspiration for me. Putting work out there that lives in the real world.. that you have to go stand in front of to really appreciate. More of that! Grateful for this life I get to live. Want to make the most of it.

10/07/2025

Next up in the Never Made It To Final series is a beloved exploration for the SpongeBob/Sandy Cheeks movie... but the title was changed, so we couldn’t use any of it. :( THAT'S SHOWBIZ, BABY! I LOVE working with and specifically, Design Director/Slime Expert, who coincidentally has THE MOST amazing on the internet. (Actually my main motivation for posting this was to have an excuse to tell y'all to go check out her posts.)

This mashup represents a couple rounds of sketches for the title treatment. We wanted to experiment with different ways of combining a few thematic visual ideas — Sandy Cheeks, the circus, Texas, and of course, those spongy Tiki vibes. We were aiming for something a little different for this one, but in the end, the title changed and a more familiar SpongeBob style was used. Still, it was a super fun assignment to work on. Thanks again to Jane and the team at Nick. :)

10/06/2025

Thinking of doing a little series of unused type explorations. These were for a high end furniture shop that use primarily natural materials and traditional processes to create some of the most incredible furniture I’ve ever seen. I knew I just wanted to do a logotype that wasn’t too fussy or figurative. Most of these ended up not being the right vibe or too busy (one was apparently inspired by Harry Potter) but it’s good to dig into ideas just to see where they’ll land. Ended up just building out the first 2 for the initial pres. I’ll post the final identity soon but these explorations don’t ever get seen. I am always interested to peek behind the curtain to see what the process was like. And go check out ! Some super cool guys doing some incredible work.

Address

Dallas, TX
75224

Telephone

(214) 802-2506

Website

http://www.HowdyJeff.com/

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