04/10/2026
💥JUST RELEASED! Episode 2 from Season 2 of The Doing Good Lab dives into a question many nonprofits are asking:
Is paid media actually worth it — and how does it really work?
In this episode, Rebecca Vanderwerf, Kurt Filla, and Saúl de los Santos break down what paid media is (and isn’t), how it supports donor development, and why strategy, testing, and patience are key to long-term success.
If you’ve ever wondered how to reach the right audience, measure what matters, and avoid wasting budget — this conversation is for you.
🎧 Listen now at www.digizent.com/podcast