Internet Marketing
Our evolving always-online-interconnected world of people and information is transforming nearly every aspect of today's organizations. Internet Marketing is continuous process of improving an organization's online presence by coordinating SEO, SEM and SMO techniques and processes. Search Engine Optimization (SEO) is performed by specialized experts who understand how the inter
net works and apply their skills to understand industry specific dynamics and emphasize unique benefits while considering the organization's current competitive situation by:
researching which keywords potential customers use to find the industry's products and services
determining how an organization is positioned within their industry using competitor analysis
improving search engine rankings for the most valuable keywords by enhancing website content and content creation workflows
increasing website traffic and conversions (leads and sales) using landing page optimization (LPO) and compelling calls-to-action
broadening overall exposure across related industry sites and online media coverage
analyzing the results to focus on what works with the best return on investment
Search Engine Marketing (SEM) is a similar process that uses paid online advertising and press releases (PR) to accomplish the same goals, and is most effective for augmenting and jump starting SEO efforts. Social Media Optimization (SMO) is the newest process which leverages the increasing popularity of social membership platforms such as Facebook and Twitter.
