Interest-based advertising reaches users based on the sites they’ve browsed and the interest and demographic categories associated with them. Interest-based ads are shown to users based on their inferred interests and demographics, rather than the content of a specific site or page. They could use placement-targeted advertising to display their ads on specific football-related sites, and interest-
based advertising to display ads to users in the sports interest category on sites without content specific to football. Interest-based advertising enables advertisers to reach users based on their interests and demographics (e.g. ‘sports enthusiasts’), and allows them to show ads based on a user’s previous interactions with them, such as visits to advertiser websites. To complement interest-based advertising, Ads Settings lets users view and edit their interest categories. HTML5 Interest Based Ads, Video, social, mobile, display: CircusTop utilizes Dynamic Creative using AdChoices, Adsense, Adwords & DoubleClick. Behavioral Targeting in Google AdSense
Audiences – Signals your consumer may give off – Explains how the marketer will talk to you…
Contextual Signals: Third Party Data
Strategy Development: Creative Build & Execution
Buying Media Programmatically
Optimization of the Campaigns
Creative Performance
Data: Understanding or Literacy
First Party: CRM, Market Survey or Your Corporate Website
We do both Marketer and Creative. We gather Insights across all data signals
• Collect & segment your audiences
We gather insights from the right channels to build a segmentation strategy
• Identify moments that matter where you want to engage your customers and prospects
• Think about signals that your consumers give off
Creative and Data come together with prospecting. Drive memberships from insights from segmentation.
