E49 Creative

12/23/2025

I invested $10k+ in coaching and courses to learn how to develop strategic brands.

I have much to learn but I wouldn’t be here without the expertise of others. It changed my life and my family’s.

The new year is coming, invest in yourself, create your own economy and stick to your principles and values no matter what.

Always grateful, never satisfied.

12/22/2025

Design that truly connects

Great design starts with empathy. By centering human experience, we create meaningful connections that resonate deeply. It's not just about what looks good—it's about what feels right. ✨

The more we understand people’s unique emotions and needs, the closer we get to crafting something that truly matters.

12/14/2025

Most logo redesigns fail for this one reason…

12/12/2025

Nope. If you’re a great organization, you can’t and shouldn’t do this.

12/11/2025

A Brand refresh for

A passion project we worked on a few years ago as an effort to find more clientele in the sports industry.

The goal was to make the Dallas franchise more classic than generic. The league has strong identities, Dallas needed to stand out.

We kept the Frisco flag—the city the club is actually in—the Texan star, the Flame from the Dallas Burn (original and first name of the franchise) and refined the badge shape to make it more authoritative.

We love the longhorn in the current badge, but it makes people think too much of a typical NBA, MLB and NFL franchise logo, not a classic football badge.

FC Dallas has gone through 2 rebrands, and being one of the founding franchises in the MSL we wanted to give it a more authoritative look. What do you think? Did we achieve it?

11/29/2025

New logo and Identity design for Dash Health by

09/24/2025

Happy to share the improved version of our website. This was developed in-house completely. Our favorite page so far, the Portfolio page. Check it out and let me know what you think.

Discover our exceptional work in identity design and digital branding services. Get inspired and see the results we achieved crafting their captivating brands.

08/11/2025

A logo suite like the one featured in this image is a collection of brand assets we deliver that allow our clients to have versions of their logo for almost any application.

Digital and traditional media have different specifications.

For example, a website icon or favicon sometimes is so small that the logos need to be minimized to only 32x32 pixels i.e the Netflix app icon or favicon. So a simple variation of the primary logo must be created to make the brand recognizable.

An example of traditional media logo applications could be an screenprinted logo on a tractor like a Jhon Deere grill emblem.

Your business MUST have this collection of brand assets to easily help your team match the right variationto the right application.

Here is a common way of structuring a Logo Family or Suite:

- Primary Logo (Vertical layout) - normally your symbol, logotype and tagline
- Primary Logo (Horizontal Layout) - normally your symbol, logotype and tagline

— Secondary Logos (without tagline)

—— Tertiary Logos (Symbols, badges, emblems or just Text)

Then you can include other variations that are more industry specific such as color, grayscale, pixel-perfect, etc.

If you only have one logo, and you place it everywhere without some kind of guidelines and intention all you’re doing is decorating with graphics, and the point of your logos is to serve as instruments to help you build brand equity and recognition. Use them wisely.

And if you get stuck, let us know and we’ll gladly help you know what versions of your logo are absolutely necessary for you to have.

05/08/2025

Monogram for Alexander’s Auto Sales — A+A+S. Over 10 years old, this was a logo designed for my father-in-law’s business. Even thought it’s not the final approved logo, this was our favorite option. We can consider it the “director’s cut” version.

The reasons why this wasn’t adopted as the final mark was because even thought is a great design, beautiful I might add, it doesn’t connect with the right audience for the dealership. So we went with a different option, but we still keep this mark in the “favorites folder” just in case we have the chance to use it somewhere else.

What do you think of this concept and our decision of not using it for a car dealership business?

04/28/2025

You do not always need a full rebrand.
But you do need to recognize when your brand is no longer pulling its weight.

If you are attracting the wrong customers, feeling behind competitors, or cringing at your own marketing, it is a sign the brand you built years ago is not aligned with the business you are running today.

A strong brand should make growth easier, not harder.
It should bring clarity, energy, and the right people to your door.

Swipe through to see eight signs it might be time for a rebrand.
And if any of them sound familiar, it is not a failure. It is a smart signal that you are ready for your next stage.

Are you considering rebranding? do you have questions about it?

12/11/2024

Always wanted to have a notebook like this one.

12/05/2024

A little sneak peek… This is a document we use to access all the brand assets for E49. This allows anyone in the team to create assets and always stay on brand.

Does your business have one?