UpTempo Group

11/26/2015

You’re aware that your cell service comes from cell towers. And that your mapping app is made possible by GPS satellites. And that wifi signals deliver your fail videos. But the sight of that invisible world is breathtaking.

11/11/2015

The world's most prestigious startup accelerator Y Combinator published a guide to founding companies called The Startup Playbook. Here are the top tips from YC's president Sam Altman.

08/19/2015

Looking for some high impact tools for your marketing workflow? Here are 14 recommended by the pros: http://goo.gl/kWxjKn

06/22/2015

Are you tired of your images looking fuzzy or being cut off? Read this to discover the social media image sizes you need for best results.

05/31/2015

This is a fun app to automate some parts of your life.

Back up your photos and statuses, motivate yourself to hit the gym, and automatically post statuses at key moments in your life.Facebook is a huge time-suck. It's a lot of work, keeping your profile alive by updating statuses, liking people's photos and wishing everyone you went to high school with a happy birthday! But you can make your Facebook life easier, and way more efficient, by activating a few key IFTTT recipes.IFTTT, or "IF This Then That," is an automation tool that lets you set up automatic actions to be performed in one app when triggered by a separate action in a different app. IFTTT connects a variety of apps, programs and devices together so you can use any action on one app/program/device to trigger any action on another app/program/device.Note: IFTTT can't keep you from spending six hours a day browsing your ex's vacation photos, though -- that's on you!Back up your photosAdmit it -- these days, you keep most of your photos in neat little albums...on Facebook. But it's not a bad idea to have a backup of those pictures, just in case you get locked out of your Facebook account, or you want to send them to people who don't have Facebook, or something. Luckily, you can use IFTTT recipes to back up your Facebook photos to the cloud storage service of your choice.Dropbox users -- use this IFTTT recipe to save photos you upload to Facebook to Dropbox; use this IFTTT recipe to save photos you're tagged in to Dropbox.Google Drive users -- use this IFTTT recipe to save photos you upload to Facebook to Google Drive; use this IFTTT recipe to save photos you're tagged in to Google Drive.OneDrive users -- use this IFTTT recipe to save photos you upload to Facebook to OneDrive; use this IFTTT recipe to save photos you're tagged in to OneDrive.Box users -- use this IFTTT recipe to save photos you upload to Facebook to Box; use this IFTTT recipe to save photos you're tagged in to Box.Back up your statusesIf you want a log of your Facebook activity, you can always download a copy from Facebook's archive. Or you can keep a running log of status updates, links and profile changes in Evernote. This IFTTT recipe will let you keep a running diary of your status updates, so you never forget what you said (even if you ended up deleting it later). This IFTTT recipe will log only the links you share on Facebook -- handy if you share a lot of links, or if you like to go back and reference articles and videos that you post. And lastly, this IFTTT recipe keeps a …

04/21/2015

Why should marketers care about easy, browser-based push notifications for their content? Because push notifications have a 30x better opt-in rate than email. Google just took browser-based push notifications mainstream.

04/14/2015

Facebook is still #1 among teens. Remarkably 24% of teens say they are on the internet "almost constantly"

Smartphones are fueling a shift in the communication landscape for teens. Nearly three-quarters of teens now use smartphones and 92% of teens report going online daily — including 24% who say they go online "almost constantly."

04/14/2015

New Blog post outlines the benefits of designing Speaker Bureau programs as unique educational opportunities versus a focus on the sales process. The blog post outlines 5 perspectives that are essential to success in Pharma Program Management:Peer to Peer Communications are Significant Value adds to physicians, Product Discussions are Better From Experts, Speaker Programs are Education Programs, Differentiate with Your Program Conten and Design, Speaker Selection is a Collaborative Opportunity

The Pharma Speaker Bureau and Pharma Speaker Programs should be focused on building exceptional peer to peer opportunities and educational experiences.

03/24/2015

This is an article reviewing how Google benefits local businesses in search, and how a few of our clients are leading the way in their local areas.

Since UpTempo Group started providing small businesses and health care practices with online marketing services three years ago, we've been amazed at the opportunities Google is delivering to the local small business. Google's desktop and mobile search results are increasingly benefiting local busin…

03/17/2015

Speaker Book App - Changing the Speaker Bureau Communication process in Pharma and Biotech

Speaker Book is a mobile application that help pharma and biotech launch products better communicate their speaker bureau members to the sales force.

03/10/2015

Google believes you'd want to see more mobile-friendly websites when you do searches on a phone or tablet. That's why on April 21st, it'll start giving online destinations with mobile versions higher placements on the results page, assuming you're also using a mobile device. Google's updated algorithm will even parse info from indexed apps, if you have them installed on your phone/tablet and (in case it needs log-in credentials to work) if you're signed in. The company has long given ranking points to websites that are optimized for new computers and devices, and it also made finding mobile-friendly ones easier last year, so the change isn't entirely surprising. If you run a website and need to know if Google recognizes its phone/tablet version, though, you can run it through the company's mobile-friendly test tool. You can never be too sure, especially since the company believes this change "will have a significant impact in [its] search results."

03/09/2015

Medical research is plagued by small sample sizes and inconsistent data collection. So Apple is stepping up to help health innovation with Research Kit, a new..