ProMax

ProMax ProMax has everything you need to sell more cars. Leading the industry in automotive software since 1994 auto industry.

ProMax has been leading the industry in automotive software for 25 years, and offers the only complete solution for your dealership. From our award-winning Desking and CRM modules, to our industry-first Compliance solutions and Pre-Screen products, to Lead Generation, Inventory, ILM, Dealer Websites, more, ProMax has all the tools you need to succeed. ProMax introduced the industry's first special finance system in 1995, and pioneered the field again in 2003 with the first fully web-based system. In 2008, ProMax was the first to offer a fully integrated compliance package, and in 2009 debuted the industry's only pre-screen tool. ProMax Unlimited and ProCredit Express remain one of only three resellers of all 3 credit bureaus in the U.S.

Most dealerships run four systems to sell one car. Lead management in one tab, credit in another, desking somewhere else...
11/11/2026

Most dealerships run four systems to sell one car. Lead management in one tab, credit in another, desking somewhere else and compliance wherever it landed. Every handoff is a place for context to get lost. ProMax Complete brings lead management, credit, compliance and desking into a single, connected workflow, under one login, with one bill, and with credit and compliance from NCC underneath.

Learn more: https://promaxunlimited.com

How many logins does it take to desk a deal at your store?

Internet shoppers often contact several stores at once, and their interest fades fast. Our Dealership Question of the We...
11/10/2026

Internet shoppers often contact several stores at once, and their interest fades fast. Our Dealership Question of the Week covers what the first response needs to do and how follow-up should continue.

Read the answer: https://promaxunlimited.com/dealership-question-of-the-week/

Got a question your team keeps running into? Send it in. Featured dealerships get credited and linked.

You’re paying to bring leads in. When follow-up is slow, inconsistent, or never happens, those opportunities slip away.J...
11/05/2026

You’re paying to bring leads in. When follow-up is slow, inconsistent, or never happens, those opportunities slip away.

Join ProMax’s Dealer Webinar Series on Tuesday, November 17, 11 to 11:30 a.m. ET, for Stop Paying for Leads You Never Call Back. We’ll walk through everyday lead follow-up scenarios and show how BDC AI can support your team and keep outreach moving.

Register: 79cbc1cc-6962-4bf2-8205-268cf5662e7e@6dde2188-f878-4355-9451-e4fd4bd66754" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/79cbc1cc-6962-4bf2-8205-268cf5662e7e@6dde2188-f878-4355-9451-e4fd4bd66754

How many of last week’s leads got a second touch?

When identity verification lives in a separate system, a flagged concern may not surface until F&I, after the customer a...
11/03/2026

When identity verification lives in a separate system, a flagged concern may not surface until F&I, after the customer and your team have already invested hours in the deal.

In ProMax’s Dealer Webinar Series, Kyle Weeks shows how verification results stay visible alongside credit and desking, so managers can see a potential issue while they’re still structuring the deal.

Watch the full session: https://www.youtube.com/watch?v=8GRBy4Rdj94

Turn more of the leads you already have into deals.BDC AI helps your store respond quickly and follow up consistently, k...
10/30/2026

Turn more of the leads you already have into deals.

BDC AI helps your store respond quickly and follow up consistently, keeping buyers engaged so your sales team has more opportunities to close.

Built into the ProMax system your team already uses, it starts with your customer records and inventory on day one. ProMax Operations sets it up around how your store sells—from your hours and tone to FAQs and follow-up cadence. No development work required.

Put your next lead on the path to a sale faster with BDC AI.

https://www.promaxunlimited.com/bdc-ai/

Keeping records is one thing. Finding them when you need them is another.Support California CARS Act recordkeeping with ...
10/27/2026

Keeping records is one thing. Finding them when you need them is another.

Support California CARS Act recordkeeping with ProMax Complete’s Compliance Storage. Keep uploaded deal documents secure, organized, and easy to retrieve.

Learn more: https://www.promaxunlimited.com/compliance-storage/

After 18 months away, one dealership came back to ProMax Complete. Their reason: lease calculations that match their DMS...
10/23/2026

After 18 months away, one dealership came back to ProMax Complete. Their reason: lease calculations that match their DMS to the penny.

“When you’re presenting payment figures to customers and working with lender programs, accuracy is essential.”

The new ProMax Complete UI. Clean, intuitive, and accurate.

With a 92% lead contact rate and a 65% show rate on confirmed appointments, BDC AI keeps every internet lead moving whil...
10/20/2026

With a 92% lead contact rate and a 65% show rate on confirmed appointments, BDC AI keeps every internet lead moving while your team is off the clock or tied up, from nights and weekends to holidays and the showroom rush, and books each appointment straight onto your ProMax appointment log.

Book more appointments from the leads you already pay for: https://www.promaxunlimited.com/bdc-ai/

BDC AI warms them up. Your team closes.Every lead shows up with the vehicle, trade-in and full conversation already logg...
10/15/2026

BDC AI warms them up. Your team closes.

Every lead shows up with the vehicle, trade-in and full conversation already logged, so your reps walk into every conversation ready to sell. One click, and they’re in.

More appointments. More feet on your showroom floor.

https://www.promaxunlimited.com/bdc-ai/

Internet leads don’t wait for business hours. Now your response doesn’t have to.Introducing ProMax BDC AI: a 24/7 AI lea...
10/13/2026

Internet leads don’t wait for business hours. Now your response doesn’t have to.

Introducing ProMax BDC AI: a 24/7 AI lead-response agent that engages shoppers by text and email, answers questions and helps turn internet leads into confirmed showroom appointments—with your team ready to step in whenever needed.

Early dealer results include a 92% lead contact rate, a 65% show rate on confirmed appointments and an 8% increase in lead conversion within 30 days.

Read the announcement: https://www.promaxunlimited.com/promax-launches-bdc-ai/

Address

2900 AAA Court
Davenport, IA
52722

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 9am - 3pm

Telephone

(800) 322-9034

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