ProMax

ProMax ProMax has everything you need to sell more cars. Leading the industry in automotive software since 1994 auto industry.

ProMax has been leading the industry in automotive software for 25 years, and offers the only complete solution for your dealership. From our award-winning Desking and CRM modules, to our industry-first Compliance solutions and Pre-Screen products, to Lead Generation, Inventory, ILM, Dealer Websites, more, ProMax has all the tools you need to succeed. ProMax introduced the industry's first special

finance system in 1995, and pioneered the field again in 2003 with the first fully web-based system. In 2008, ProMax was the first to offer a fully integrated compliance package, and in 2009 debuted the industry's only pre-screen tool. ProMax Unlimited and ProCredit Express remain one of only three resellers of all 3 credit bureaus in the U.S.

Most dealerships run eight systems to sell one car. Desking, data mining, lead management, inventory, fraud, compliance,...
06/15/2026

Most dealerships run eight systems to sell one car. Desking, data mining, lead management, inventory, fraud, compliance, credit, and identity all live in different tabs, with different logins and different bills.

ProMax brings them together. One platform. One workflow. One bill. Your team works from a single connected system, your customers move through one consistent path from first lead to final signature, and every deal is structured with smarter decisions and stronger economics.

This is the unified retail platform built for how modern dealerships actually operate.
See what one login can do at https://www.promaxunlimited.com/promax-complete-one-login/

Template websites make every dealership look the same, forcing you to compete on price alone.Custom, mobile-first websit...
06/08/2026

Template websites make every dealership look the same, forcing you to compete on price alone.

Custom, mobile-first websites let your dealership stand out with unique branding and user experiences built around your specific goals.

The performance gap is significant. ProMax websites average 7.48% conversion rates versus the industry standard of 1.57%. That means nearly five times more leads from the same traffic and ad spend.

Katie Corbin breaks down why custom dealership websites outperform templates — faster load times, better mobile experiences, and conversion rates that actually move the needle:

https://www.promaxunlimited.com/custom-dealership-websites-vs-templates/

Most dealerships run four different systems to sell one car, losing time and money at every handoff.Your sales team logs...
05/26/2026

Most dealerships run four different systems to sell one car, losing time and money at every handoff.

Your sales team logs into separate tools for leads, credit checks, deal structuring, and compliance documentation. Each transition creates delays and data loss that cost you deals.

Generic CRMs handle leads well enough, but they break down the moment a customer walks onto your lot. They can't structure deals around credit scores, available inventory, or lender requirements.

Greg Becker breaks down why standard CRMs fail in automotive retail — and what to look for in a unified platform that handles credit, compliance, and deal structuring from first contact: https://www.promaxunlimited.com/crm-for-car-dealerships/

The dealers consolidating their stack aren't doing it to cut costs.They're doing it because one source of truth makes ev...
05/05/2026

The dealers consolidating their stack aren't doing it to cut costs.

They're doing it because one source of truth makes every deal cleaner and more profitable.

Comment below or send us a message to see it in action.

Dealerships juggle multiple systems to handle documents, creating security risks and slowing deals down.ProMax Complete'...
04/08/2026

Dealerships juggle multiple systems to handle documents, creating security risks and slowing deals down.

ProMax Complete's Consumer Document Exchange eliminates the chaos of texting documents or using unsecured email. Customers upload pay stubs, sign disclosures, and submit photos directly from their phone in one encrypted environment.

Everything syncs automatically to the customer record, creating a clear audit trail while keeping deals moving faster.

Greg Becker breaks down secure document workflows: and how mobile first is the way to go in 2026.
Read more here: https://www.promaxunlimited.com/the-role-of-secure-doc-exchange-in-a-modern-dealership/

ProMax now integrates with Fullpath, the AI ecosystem for car dealers, providing a seamless way to unify their data thro...
03/12/2026

ProMax now integrates with Fullpath, the AI ecosystem for car dealers, providing a seamless way to unify their data through their Customer Data Platform so it can be easily activated across the sales and marketing lifecycle to drive more sales and increase customer loyalty.

Together, ProMax and Fullpath help dealers drive smarter engagement, increase efficiency, and turn data into measurable results.

Learn more about Fullpath: https://www.fullpath.com

Consumer Document Exchange was a big hit with dealers at NADA—and for good reason. It's the most secure, compliant, mobi...
03/04/2026

Consumer Document Exchange was a big hit with dealers at NADA—and for good reason. It's the most secure, compliant, mobile-friendly, and customer-focused document collection tool on the market.

Customers upload required documents from their phone anywhere, anytime—whether they're at home, at work, or at the dealership. Everything automatically attaches to their record, and your team eliminates manual follow-ups while keeping data protected and deals moving forward.

Learn more: https://www.promaxunlimited.com/consumer-document-exchange/

As comes to a close, we’re heading out of Las Vegas energized by the conversations we’ve had with dealers from across ...
02/06/2026

As comes to a close, we’re heading out of Las Vegas energized by the conversations we’ve had with dealers from across the industry. The show was a great opportunity to demonstrate how Consumer Document Exchange fits into a more connected retail experience, along with a look at how AI is playing a role in driving efficiency and insight.

We appreciate everyone who took time to visit the booth and share what they’re focused on this year.
https://www.promaxunlimited.com/

Day 1 at was a great start, and Day 2 is shaping up to be even better! We’re excited to be here demonstrating how ProM...
02/05/2026

Day 1 at was a great start, and Day 2 is shaping up to be even better! We’re excited to be here demonstrating how ProMax helps dealers simplify and control the entire retail process, with a strong focus on Consumer Document Exchange and a preview of how our AI tools are supporting smarter, more efficient workflows.

If you’re at the show, come see what we’re building and how it fits into your dealership’s operation. Visit us at Booth hashtag .

LAST CHANCE FOR $$$! is almost here, and we're giving away $50 to anyone who pre-schedules and attends a demo in Vegas...
02/02/2026

LAST CHANCE FOR $$$!

is almost here, and we're giving away $50 to anyone who pre-schedules and attends a demo in Vegas.

Don't miss your chance- sign up now!
https://www.promaxunlimited.com/nada-2026/

Address

2900 AAA Court
Davenport, IA
52722

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 9am - 3pm

Telephone

(800) 322-9034

Website

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