08/28/2026
A customer experience friction audit should start with what the organization has learned to tolerate.
The repeated explanation. The inventory answer no one trusts. The handoff with no clear owner. The payment question that requires a second attempt. The follow-up that depends on memory.
SpacePointe believes repeated friction can become invisible to the team while remaining obvious to the customer.
Use this Friday review:
1. Find one point where the customer waits, wonders or repeats.
2. Name the owner of that moment.
3. Define the change the customer should experience.
4. Select only the capability required to support it.
5. Measure whether the uncertainty was reduced.
Read the full CLEAR Framework: https://medium.com//5789b65a422e?sharedUserId=social_28675