Red Sage Communications, Inc.

10/26/2026

The best downtowns don't just give people a reason to visit.

They give them a reason to stay.

Visitors who linger create the greatest impact. They stop for coffee before shopping. Browse one more boutique. Stay for dinner. Catch live music. Wander into a local bookstore. Discover something they never planned to find.

Every additional stop strengthens your local economy.

That's why successful downtowns aren't built around a single destination or event. They're built around walkable, connected experiences that naturally encourage people to explore what's around the next corner.

The question isn't, "How do we get more people downtown?"

It's "What gives them one more reason to keep exploring?" ❤️

10/23/2026

Could a Reddit conversation influence someone's next vacation? 👀

As AI becomes a bigger part of travel planning, the way people discover destinations is changing. And the conversations happening outside your official website and social channels may have more influence than you realize.

So, what does that mean for destination marketers, and where does Reddit fit in?

We're exploring it all in our latest blog:
🔗 https://pulse.ly/cihmxiyxft

10/22/2026

As a proud corporate partner of NTA , we love opportunities to share our expertise with the travel and tourism industry!

Our latest article in their official magazine, Courier, explores how seasonal events can do more than bring visitors to town. With the right strategy, they can create lasting opportunities for destinations and the communities around them.

Thanks to NTA for helping us share the conversation!

Read the full article:
🔗 https://pulse.ly/wo22zqt9yn

10/22/2026

✨ Communities that invest in people, places, and experiences build something far more valuable than awareness: places visitors want to return to.

That's where great tourism begins. 📍

Need help making your destination memorable? Let's build a strategy that inspires visitors to explore, connect, and come back.

→ Get in touch with Red Sage

10/14/2026

A visitor's trip isn't made up of isolated stops. It's one connected experience.

That's something Visit Cullman, Alabama understands exceptionally well.

Whether someone arrives to hike, explore downtown, attend a festival, or visit one of the area's attractions, the journey doesn't end there. Throughout the visitor experience, they're encouraged to discover what's next.

On the Visit Cullman website, attractions lead to restaurants. Events connect visitors with local shopping. Outdoor adventures inspire overnight stays. And through the printed visitor guide, businesses, experiences, and communities work together to tell one cohesive story.

That kind of intentional cross-promotion doesn't just improve navigation—it helps visitors uncover more of what makes Cullman special.

The result?

📍 Longer stays.

🛍️ More local spending.

❤️ Stronger memories.

That's what destination marketing looks like when every partner is invested in the visitor experience—not just their own. ✨

Curious how Visit Cullman has built a connected visitor journey? Take a look: https://pulse.ly/s7ls1aytnm

10/08/2026

Congratulations to Aarin Schnackenburg, Account Executive at Red Sage, for being named PR Professional of the Year at the American Advertising Federation North Alabama AdMIRE Awards! 🏆

This award recognizes an outstanding public relations professional who demonstrates excellence in strategic communications, leadership, and client service. Aarin's passion for building strong relationships, developing thoughtful strategies, and delivering meaningful results makes her an invaluable part of the Red Sage team.

👏 Join us in congratulating Aarin on this well-deserved recognition! 🎉

10/05/2026

Stay ahead of what's shaping tourism, marketing, and destination strategy. 📲🌟

Subscribe to the Red Sage newsletter for industry trends, marketing insights, client success stories, and agency updates, delivered straight to your inbox.

📩 Sign up here: https://pulse.ly/suaozk9a8k

10/05/2026

🎉 We are excited to announce a new era for Red Sage! 🎉

Longtime agency leaders Sarah Macaluso and Michelle Stark are now co-owners of Red Sage Communications, with Sarah stepping into the role of CEO and Michelle serving as CGO.

Former owners Ellen Didier and Dan Thompson will now enjoy a well-earned retirement, with focus on family, travel, and community engagement.

Our team is thrilled to have Sarah and Michelle leading us into the future! The two will prioritize the strong client relationships and commitment to meaningful, measurable work that have defined Red Sage for two decades.

Read the full story:

Red Sage Communications, Inc., an integrated destination marketing agency specializing in tourism, attraction, place marketing and growth-focused brand-building, today announced that longtime agency leaders Sarah Macaluso and Michelle Stark have become co-owners of the company.

10/02/2026

A great seasonal event can do a lot more than fill a weekend calendar. 🍂

For destinations, festivals, markets, concerts, and other limited-time experiences can give travelers a reason to visit now, while creating opportunities that extend well beyond the event itself.

So, how can DMOs make the most of them? 👀
We’re breaking it down in our recent blog!

Read the full story:
🔗 https://pulse.ly/4dkihsjvvf

09/30/2026

Join us in congratulating Michelle Stark, our Vice President of Sales & Marketing, on being named Salesperson of the Year at American Advertising Federation's AdMIRE Awards! 🏆 Michelle has won this award THREE years in a row!

Michelle's leadership, strategic vision, and dedication have played a key role in Red Sage's continued growth. From building strong client relationships to mentoring our team and embracing new industry trends, she consistently leads with excellence and integrity.

We're incredibly proud to celebrate this well-deserved recognition and grateful to have Michelle leading the way. Congratulations! 🎉