Clootrack

Name: Clootrack
Address: 2093, Philadelphia Pike, #5850, Claymont, Delaware City, DE, 19703, US
Telephone: +13022041872

Clootrack: Understand the WHY behind Customer Experience All in real-time.

Clootrack is an intelligent customer experience analytics platform made for enterprises and high-stake decision-makers. Our powerful AI-driven engine gathers and analyzes billions of customer reviews to help you make the most impactful brand decisions.

09/02/2026

From a business objective to an answer you can act on.

“As a category manager at Campbell’s, how can I bring in incremental category growth?”

That’s the kind of question an AI agent should be able to answer.

Rather than requiring users to know which datasets to look at, which metrics matter, or even which questions to ask first, Clootrack Genie starts with the business objective.

It identifies the relevant information, connects signals across the data, and builds the analysis around the outcome you are trying to achieve.

Four capabilities make this possible:

1️⃣ Broad data aggregation

Genie brings together the data needed to answer the question - structured and unstructured, internal and online.

Most other tools look at siloed data and give you wrong recommendations.

2️⃣ A deep understanding layer

Clootrack’s understanding layer identifies patterns across business metrics, customer data and Voice of the Customer, while also enriching the underlying data with deeper insights.

Genie reasons over this understanding to uncover relationships and patterns that may not have been obvious upfront - including the unknown unknowns.

3️⃣ Context and semantic layers

Data by itself does not carry enough business meaning.

Clootrack’s context and semantic layers make the data AI-ready by helping Genie understand what different metrics, entities and signals mean in the context of the business.

This allows it to arrive at answers that are not just analytically correct, but relevant to the business question being asked.

4️⃣ An AI agentic reasoning layer built around business outcomes

Genie is designed to reason from the objective.
It identifies the metrics and relationships that matter, investigates what is driving them, and recommends actions based on the business context.

Recommendations can be traced back to the underlying customer journeys and evidence, rather than being generated as disconnected AI answers.

The result is a different way of working with AI:
Start with the business problem, rather than first figuring out all the questions you need to ask.

See Genie in action: https://bit.ly/4ck7id1

08/19/2026

What does every stakeholder in a company need to know to operationalize brand value?

Shameel breaks it down into four questions:

▶️What matters?
▶️Why did it happen?
▶️Where did it happen?
▶️What should we do about it?

That’s the thinking behind the AI Decision Digest.

The AI reasoning within Clootrack’s Brand Experience OS works across customer experience and business data, with Interbrand’s Brand Strength framework applied to the analysis.

The goal is simple: move from what changed to why it changed, and from there to what actions to take to strengthen brand value, based on thousands of operational moments across the business.

See the full discussion here: https://eu1.hubs.ly/H0xKjGj0

08/18/2026

What does it take to turn 25 years of brand expertise into an AI system that can actually reason over customer and business data?

For Interbrand and Clootrack, building that understanding layer took 18 months of refinement.

In this part of the conversation, Greg Silverman and Shameel Abdulla explain what went into it. Interbrand’s brand framework was mapped onto AI so the system could examine data through that lens, across multiple dimensions, rather than simply look for patterns in the data.

The interesting part is what happens next. Once that context is in place, AI can reason on top of it and surface insights from the data.

The finished workflow can now be deployed for a client in hours. The hard part was building and refining the context underneath it.

That is an important distinction for anyone thinking seriously about enterprise AI.

Watch the full conversation: https://bit.ly/3U2oqO6

08/13/2026

How quickly can you see what is changing your Brand Strength?

Greg Silverman gets to the heart of the problem in this clip.

Interbrand wasn't looking for another source of customer data. The challenge was understanding what customers were reacting to, with enough granularity and speed to connect those reactions to Brand Strength.

Brand Strength is shaped every day across products, pricing, service, digital experiences, and operations. If those shifts are visible only through a periodic research cycle, leaders are often reacting after the market has already moved.

That is why Interbrand partnered with Clootrack: to connect customer reactions directly to the Brand Strength framework and keep that understanding current instead of waiting for the next research cycle.

👉 Watch the full webinar: https://bit.ly/4chWWKw

08/11/2026

Q&A with Greg Silverman & Shameel Abdulla | Part 1

How do you get a CEO or CFO to care about Brand Value?

The answer is not better storytelling.

It is better economics.

Brand becomes a boardroom conversation when it can be linked to future cash flows, pricing power, customer loyalty, risk reduction, and ultimately shareholder value.

That is why Brand Strength cannot remain a marketing score. It has to become a business metric.

This is one of the strongest moments from our executive conversation on the AI-Native Brand Experience Operating System.

👉 The complete conversation between Greg Silverman and Shameel Abdulla is here: https://bit.ly/4wk86Wg

08/06/2026

Most organizations still treat brand as a marketing metric.

The market doesn't.

One of the most striking insights from our conversation with INTERBRAND: a 1% increase in Brand Value is associated with roughly a 0.8% increase in share price.

That changes the conversation.

Brand is no longer just about awareness, campaigns, or perception. It is increasingly becoming a measurable business asset that influences enterprise value and investor outcomes.

The real question is no longer whether brand matters.

It is how organizations can strengthen it continuously, rather than measure it periodically.

This clip is a short excerpt from our executive webinar on the AI-Native Brand Experience Operating System.

Watch the full webinar to see how INTERBRAND and Clootrack are rethinking brand management through AI-native customer intelligence: https://bit.ly/45HMdoW

08/04/2026

For decades, Brand Strength could be measured, but it could not be operationalized.

Not because organizations lacked data.

Because no human could continuously connect millions of customer signals with the context of the business.

Reviews, surveys, contact center conversations, social media, pricing, product performance, and operational data all influence Brand Strength. The missing capability was understanding those signals together, continuously, and translating them into decisions.

AI changes that.

When that context is grounded in a proven framework built on decades of brand research and history, organizations can move beyond interpretation and begin acting with confidence.

This excerpt explores why context is the foundation of operationalizing brand value, and why that was practically impossible before AI-native understanding and reasoning.

👉 Watch the full webinar to see how INTERBRAND and Clootrack are rethinking brand management through the AI-Native Brand Experience Operating System: https://bit.ly/45626pc

07/28/2026

Brand Strength has been measured for decades. The challenge has been making it operational.

Today, we’re excited to announce our partnership with Interbrand, the world’s first brand consultancy, to launch the industry’s first AI-native Brand Experience Operating System.

By combining Interbrand’s globally recognized Brand Strength methodology with Clootrack’s AI-native understanding and reasoning platform, organizations can continuously identify and take the actions needed to improve brand value.

This moves Brand Strength beyond periodic measurement and turns it into a continuous enterprise capability that connects customer experience directly to business value.

Together, we’re helping organizations answer:

• What is important?
• Why did it happen?
• Where did it happen?
• What should be done to improve brand value?

This partnership marks an important step toward making brand intelligence continuous, explainable, and actionable through AI-native decision intelligence.

Read the full announcement: https://eu1.hubs.ly/H0xffp-0

07/22/2026

Starting in one hour.

Join Interbrand and Clootrack for an executive webinar introducing the AI Native Brand Experience Operating System.

Brand has become a leading indicator of enterprise value. The challenge isn't measuring it once or twice a year. It's understanding how customer experience shapes brand value continuously, and knowing where to act next.

In this 45-minute session, you'll learn:
• Why Brand Value has become a leading indicator of shareholder performance
• How customer experience influences Brand Strength and enterprise value
• How AI can continuously monitor, interpret, and prioritize brand-building opportunities
• Practical ways to turn customer signals into measurable business outcomes

Hear from Greg Silverman, Global Director of Brand Economics at INTERBRAND, and Shameel Abdulla, CEO of Clootrack, as they discuss the next generation of continuous brand management.

There's still time to register.

🔗 Register here: https://bit.ly/4wUL4WG

07/21/2026

Tomorrow: A conversation on the future of brand management.

Brand has become a leading indicator of enterprise value. The question is no longer whether to measure it, but how continuously you can act on it.

Join Interbrand and Clootrack tomorrow for an executive webinar on the AI-powered Brand Experience Operating System.

Hear from Greg Silverman, Global Director of Brand Economics at Interbrand, and Shameel Abdulla, CEO of Clootrack, as they discuss:
• Why Brand Value is becoming a leading indicator of business performance
• How AI transforms customer signals into continuous brand intelligence
• Practical ways to connect customer experience with measurable business outcomes
• What continuous brand management looks like in practice

📅 Tomorrow | July 22
🕘 9:00 AM EST
⏱️ 45-minute executive session

If you're a CEO, CMO, Chief Customer Officer, CFO, or a leader in Brand, Strategy, Customer Experience, or Growth, we'd love to have you join us.

➡️Register here: https://bit.ly/4ffPn7K

Address

2093, Philadelphia Pike, #5850, Claymont
Delaware City, DE
19703

Telephone

+13022041872

Website

http://www.clootrack.com/

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