Ten26 Media

01/29/2025

📣 Exciting announcement: Google Ads has made their open-source Marketing Mix Model (MMM) - Meridian - available to all marketers and data scientists.

Key highlights:

☑️ Built for today's complex consumer journeys
☑️ Uses Bayesian causal inference for more accurate insights
☑️ Includes a partner program with 20+ certified measurement partners
☑️ Perfect for privacy-centric measurement
☑️ Helps optimize budget allocation across channels

❓ Why this matters: For businesses investing in multi-channel marketing, Meridian offers a modern approach to understanding true ROI across streaming, scrolling, searching, and shopping behaviors.

Learn more: https://lnkd.in/e5G9shnR

Meridian, Google’s open-source marketing mix model (MMM), is now available to everyone for better allocating marketing budgets.

01/24/2025

Personalization has become a cornerstone of successful advertising strategies, helping brands connect with audiences on a deeper level.

📈 Boosted Engagement Rates: Personalized ads can increase click-through rates (CTR) by up to 50%, driving higher engagement.

🤝 Improved Customer Loyalty: 80% of consumers are likelier to do business with brands offering personalized experiences.

💸 Higher ROI: Tailored campaigns deliver up to 5x better return on investment (ROI) than non-personalized ads.

In the digital world, as we know it, consumers are constantly bombarded with advertisements and marketing messages. That means businesses must stand out and ...

12/03/2024

Seasonal trends and events offer brands a rare opportunity to connect with audiences when they are most primed to engage.

For small to medium-sized businesses, mastering this strategy means capturing immediate sales and building long-term customer loyalty.

In this post, we’ll explore actionable strategies, backed by insights and examples, to help you create meaningful, results-driven seasonal campaigns.

Seasonal trends and events offer brands a rare opportunity to connect with audiences when they are most primed to engage. Whether it’s the holiday shopping ...

06/05/2024

Consumers are more and more likely to seek out companies that align with their core values. B Corp status, awarded by B Lab to socially and environmentally responsible businesses, captures the attention of these consumers.

Explore how you can leverage your B Corp status in your marketing and advertising efforts to drive awareness, engagement, and loyalty amongst your customers.

Consumers, as of late, are more and more likely to seek out companies that now align with their core values. B Corp status, awarded to socially and environm ...

05/13/2024

Media companies are making efforts to attract advertisers as the trend of spending shifts towards digital platforms.

11/25/2023

Today is !

Help celebrate the contributions of small businesses and their positive impact on local communities and economies.

Small Business Saturday falls on the last Saturday of November. Here’s what small businesses can do to make the most of the shopping holiday.

11/09/2023

Walmart and NBCUniversal are launching a new commerce partnership that allows streaming viewers to shop items featured in a hit TV show.

The ad partnership debuts shoppable episodes of Bravo’s “Below Deck Mediterranean” using NBCU’s Must ShopTV experience on Peacock.

11/09/2023

Google is rolling out new generative AI tools for creating ads, from writing the headlines and descriptions that appear along with searches to creating and editing the accompanying images.

The next ad you see on Google a could be AI-generated by Google.

09/08/2023

The world of Social Tokens!

Learn how these digital assets are reshaping the future of social media and online communities.

By Make Use Of

You've heard of crypto tokens, but are social tokens the same thing?

09/07/2023

YouTube Shorts! A revolutionary way to reach your audience.

But why is YouTube not exactly thrilled about it? Check out why in this article to stay in loop!

By News18

YouTube started as a long-form video platform but with changing trends, short videos seem to be the future and that could be an issue.