Spekit

04/20/2026

05/19/2025

Josh Rubin and Seth McGuire took to the stage at Boulder Startup Week last week to talk AI & just-in-time 🔥

Josh is truly in the AI weeds day in and day out in his customer success role here at Spekit, coaching customers on how to actually implement and win with AI.

Awesome to be sharing that tactical perspective alongside Seth, who's an expert on the macro business AI impact 🐙

Big thanks to Matchstick Ventures (one of our first investors!) and the other sponsors for supporting this conversation & collaboration.

05/05/2025

The big reveal has come and gone but the joy from the celebration will always live on 💕🐙

05/01/2025

“If they can't find it in thirty seconds or less, they're gonna go somewhere else.” - Luke Martin, Global Revenue Enablement Leader

That one hit hard during our session on the ROI dilemma of sales enablement last week.

Because content doesn’t just need to exist, it needs to show up when reps need it most.

Yet in the new Sales Enablement Collective x Spekit research:

➔ 60% of enablement leaders said less than half of their content is even being used.

No wonder sellers stop trusting our platforms.

Want to learn how Luke runs his “30-second time-to-find” test and what he does when reps fail it?

🎥 Catch the on-demand replay here → https://hubs.la/Q03k6b1m0

04/28/2025

Enablement success shouldn’t be a black box.

Here’s a quick framework Spekit customers use to prove ROI in real terms:

✅ Pick ONE behavior change you want to drive (e.g., faster ramp, pipeline increase, fewer repeat questions)
✅ Define what “good” looks like (e.g., time to first deal closes 10% faster)
✅ Track BEFORE and AFTER implementing Spekit
✅ Tie it to revenue outcomes, not just activity

Example from our customer InMoment:

“I needed a piece of content and found it in seconds with Spekit. Before, it would’ve taken me hours, if I could even find it at all.” - Anthony Panvini, Director of Enterprise New Logo

The result?
-> Fewer interruptions
-> Faster sales cycles
-> Scalable, consistent content across teams

It’s not about proving Spekit works. It’s about proving *your strategy* works - with the right tools in place.

What metric would you love to move this quarter?

04/25/2025

PANCAKES > POWERPOINTS 🥞

Around here we serve up just-in-time enablement with a side of just-in-time breakfast too.

Our Denver team turned our office into a 5-star (ok, maybe 3.5-star) diner with a pancake takeover. No slides. No status updates. Just butter, banter, and a whole lot of batter.

Our stack strategy?
➡️ Flip fast
➡️ Add chocolate chips
➡️ Repeat until morale improves

Shoutout to our VP of Very Fluffy Pancakes (you know who you are) for making it happen.

Because enablement should feed your brain and your belly.

04/24/2025

❌ 24% of enablers say over 80% of their content isn’t used.
❌ Nearly half say at least 41% of their content needs refreshing.
❌ 75% of sales leaders log in to their enablement platform less than 5x per quarter.

If you’ve been wondering why proving ROI is so hard… this is why.

The data in the new Impact of Enablement report by the Sales Enablement Collective paints a clear picture:

→ Reps don’t use most of your platform features.
→ Content goes stale, fast.
→ And the disconnected nature of most platforms makes reporting ROI nearly impossible.

Yet 85% of enablement budgets aren’t going down.

So leadership sees the potential, they just want to see the impact.

So the real question is: What’s actually driving enablement impact in 2025?

That’s exactly what Spekit CEO, Melanie Fellay, will be digging into in a LinkedIn Live with the Sales Enablement Collective next week:

Wednesday, April 30th, 12:00pm EST
👉 Save your spot: https://hubs.la/Q03jMb3P0

We’ll dive into the key findings from the latest report on the impact of sales enablement, what’s working, what’s not, and what’s next.

If you care about performance over platforms, this one’s for you. Let’s enter the next wave of enablement, together.

04/24/2025

The highest compliment a tool can get?

“I brought it with me to my next company.” – Jessica Jones, VP & GM at Data Axle

We don’t take that lightly.

Jessica's team scaled enablement across 1,000+ reps.

She didn’t choose the bulkiest platform.

She chose the one that made reps say, “This actually helps me sell faster.”

What sticks isn’t tacked on features. It’s frictionless enablement in the flow of work.

We appreciate your partnership Jessica!

04/21/2025

Why aren’t sales reps using the content you’re creating?

It’s not because the content is bad.

It’s not because they don’t care.

And it’s definitely not because enablement doesn’t matter.

The real issue?

We’re not solving the right problem.

This week, Spekit COO & President, Seth McGuire, is teaming up with Luke Martin, Global Revenue Enablement Operations Leader and one of the most respected voices in enablement, to unpack what’s really going on.

They'll dig into:

✅ New research from 100+ enablement leaders on the impact of enablement
✅ What top-performing teams are doing differently
✅ How AI and just-in-time enablement are shifting the game

If you're in enablement, marketing, or rev ops (or just tired of shouting into the void with no measurable ROI) this is for you.

The ROI Dilemma: Unlocking the True Impact of Content Management & Sales Enablement

Thursday, April 24 @ 10AM MDT

🎤 Seth McGuire and Luke Martin
🔗 Register here: https://hubs.la/Q03j7rDl0

The data is in and the direction is clear. 🔥

04/17/2025

Something big is coming...

New research from the Sales Enablement Collective shows nearly 80% of enablers say reps use less than 40% of their platform’s features.

That’s not just a stat, it’s a wake-up call.

Too many platforms are packed with features no one uses, requiring reps to dig, switch tabs, and guess what content actually matters. It’s no wonder adoption is low and ROI is hard to prove.

So we asked ourselves:

What if enablement didn’t feel like a separate platform?

What if it could help reps sell even when they're not selling?

Let’s just say… we’ve been busy.

Stay tuned. You won't want to miss this.

Get ahead by downloading the full research report here: https://hubs.la/Q03hRSvF0

04/14/2025

Enablement teams are spending 468 hours a year creating content.

(That’s 22.5% of the year—gone.)

But what if 80% of it isn’t even used?

According to a new report published by the Sales Enablement Collective:

→ 1 in 4 enablers say most of their content never gets touched
→ 77.4% aren’t using just-in-time tools
→ Admin work eats 5+ hours per week

🐙 Spekit helps you win back that time:
→ Centralizes content across your stack → one source of truth
→ Makes management & updates effortless, with real-time syncing, version tracking & AI-powered governance
→ Automatically surfaces the right content, at the right time → no more guessing

The result?

Reps actually use what you create.

And you get hours back to drive strategy.

📥 Download the 2025 Impact of Enablement Report and see how the best teams are doing it: https://hubs.la/Q03hgNb50