02/21/2026
Which social media you choose to prioritize, has big impact on who youβre reaching. Almost seven out of ten people are on Facebook according to Pew Research, while only 37% of people are on TikTok.
Which social media mix you use depends on who your target audience is, and the goal.
For example, donβt use Grok to tell you about nutrition, food, or recipes. The X knowledge base, might not be as saavy about that as YouTube.