02/05/2021
In this week's blog post, we share insights and the top 3 reasons every brand should be investing in to grow their business:
1. Native ads are one of the most cost-effective ways to advertise your brand.
One of the major perks of native advertising is that inventory tends to be sold on a cost-per-click (CPC) basis. As a brand, this means you only have to pay when a consumer shows interest in your offering. So, unless a user clicks on your sponsored article’s title or thumbnail image, you simply don’t pay.
Plus, with native ads, you’re in full control of the article’s title, accompanying thumbnail image, and landing page content (i.e., the destination URL where users will be taken once they click on your sponsored story). Because of this, you can craft your message to target only the audience that is most interested in your product or service.
2. Native ads help drive the growth of your company’s email subscription list.
Once users click your sponsored content, they are taken to your website to continue reading the full article. This is the perfect opportunity for your brand to capture valuable information such as a user's email address (that can be used for future marketing efforts). OptinMonster offers a powerful yet affordable solution.
3. Native ads can be used to build a crucial audience pool for retargeted ad campaigns.
Retargeting is a channel that has proven to be very effective. In fact, website visitors who are retargeted with display ads are more likely to convert by 70%. So, in addition to capturing the lead’s email for email marketing efforts, you can also continue to stay connected with that user as they browse their favorite websites across the web via a retargeting ad campaign by Mantis Ad Network
Read the full post at https://bit.ly/2YL3YS3