07/14/2025
📊 Did You Know: Shopify Analytics has a hidden gem called Benchmarks?
With eligible reports, you can compare your store’s performance against competitors — right inside Shopify.
Here’s how:
1️⃣ Open a Report
2️⃣ In the Compare to tab, select Benchmarks
3️⃣ Boom — data from similar stores (by category) shows up by percentile
In the screenshot below, you’ll see an example of Benchmarks for the “Conversion Rate” metric. Benchmarks provide a range of competitor stats, including: the overall average, the 25th percentile, and the 75th percentile.
Some metrics you can compare with Benchmarks:
🛒 Conversion rate
📦 Order to fulfillment time
💰 Average order value
💸 Total sales
💡 Pro tip: Benchmarks aren’t available for every store or stat. The easiest way to check? Open a report and look for the Benchmark option under “Compare to.”
📈 Want to improve your conversion rate before checking where you rank?
We put together a guide to the best Shopify apps for boosting conversions — both online and in-store.
You’ll learn how to:
✅ Add urgency and upsells to product pages
✅ Reduce friction in the checkout flow
✅ Increase the lifetime value of customers through loyalty & rewards apps
Read it here → https://www.h1webdev.com/blogs/the-best-shopify-apps-for-improving-conversions-online-in-person