Refract ROI

08/30/2021

Everyone has heard the buzzword "SEO" by now. But why invest when technically SEO is free? SEO is only free in the sense that it doesn’t involve paying for ad space. This is one of the reasons that utilizing SEO is crucial for any business owner! https://buff.ly/3bWQk68

08/27/2021

How do small local businesses compete with big brands on Google? Local SEO is Google’s way of allowing small local players a chance against large multi-store environments. Here are 3 tips for optimizing your local SEO: https://buff.ly/31rvipx

08/25/2021

Seeing a decrease in online leads? Try some of these tips for synergizing your team to improve site traffic and bring in additional revenue for your business by converting visitors to customers. https://buff.ly/3mMfNky

08/23/2021

Local businesses can optimize their website to increase the stream of customers coming through their doors. Boost visibility and increase sales with 7 ways to optimize your website for Local SEO. https://buff.ly/3pnga6F

08/18/2021

You’ve invested a lot of time and money in optimizing your website with great content. But how can you tell if all your hard work is paying off the way you intended? Google Analytics (GA) is a robust tool that lets you collect, analyze, and measure website data. Read our guide to get a better understanding of the benefits of the tool.

You’ve invested a lot of time and money in optimizing your website with great content. You know exactly what audiences you want to reach. How can you tell if all your hard work is paying off the way you intended? Google Analytics (GA) is a robust tool that lets you collect, analyze, and measure we...

08/11/2021

Are you thinking about merging multiple websites into one? You don't have to lose out on any SEO progress if you identify and prioritize the most valuable pages for your new site. Read more on migrations and mergers:

Migrations and mergers can be unpredictable. Here's how to identify and prioritize your most valuable pages for your new site.

08/09/2021

As long as the Google Ads exists, there will likely be myths and misinformation about how it works. When you engage C1 Partners to manage and optimize your Google Ads, you can be confident that your advertising ROI is our top priority. https://buff.ly/2KznhtZ

08/06/2021

Does your business aim to positively impact a person's happiness, health, financial stability, or safety? If so, it's imperative that you follow Google's E-A-T principle - expertise, authoritativeness, and trustworthiness. Otherwise, risk being penalized by the search engine giant. Read more: https://buff.ly/3fOHeKJ

08/04/2021

How do smaller local businesses rank ahead of national brand giants? Local SEO! It’s Google’s way of telling multi-store enterprises and franchises to stop hogging the attention and give small, local players a chance. Check out our 3 easy tips for optimizing your local SEO.
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08/02/2021

Google just rolled out a link spam update which may have an effect on your rankings if you've collected a lot of low-quality backlinks. Staying on top of these types of updates can help you understand trends you might be seeing in your rankings progress. Read more:

A new spam algorithm is rolling out over the next two weeks aimed at fighting link spam more broadly.