Alterian

Alterian See beyond your brand with Journey Insight | AI-powered journey intelligence platform for marketing & CX

Pioneering journey intelligence
Journey Insight is the only platform that combines one of the world’s largest customer behavior data sets with advanced AI. While most tools analyze what happens inside a brand’s owned channels, we reveal the unseen majority of decisions happening elsewhere—transforming them into insights businesses can act on. Alterian empowers marketing, CX, and technology leaders

worldwide to turn customer experience into a measurable business advantage. With Journey Insight, teams across your organization can improve acquisition, identify gaps, reduce churn, and accelerate growth. Industry-leading innovation
Recognized as a recurring standout by industry analysts like Forrester and Gartner, Alterian continues to innovate with simple, scalable solutions that integrate seamlessly into existing systems and deliver rapid time to value.

Adobe and Databricks recently made exciting announcements, continuing an industry-wide trend of AI advancement in market...
05/14/2026

Adobe and Databricks recently made exciting announcements, continuing an industry-wide trend of AI advancement in marketing and customer experience.

Still, each of these platforms is ultimately constrained by one thing—and it's exactly what we developed Journey Insight to address.

⬇️ Check out these thoughts from our CEO, Bob Hale:
https://www.alterian.com/articles/ai-arms-race-customer-experience-gap

Most of the customer journey shaping your outcomes is happening outside of your channels and campaigns, therefore outsid...
05/13/2026

Most of the customer journey shaping your outcomes is happening outside of your channels and campaigns, therefore outside of your analytics tools.

This is the journey visibility gap—and it’s where marketing performance is increasingly won or lost.

Learn more and get our tips to adapt your marketing strategy: https://www.alterian.com/articles/customer-journey-visibility-in-the-age-of-ai

Right now, we're collectively very good at optimizing what we can already measure. We're investing heavily in AI that ac...
05/11/2026

Right now, we're collectively very good at optimizing what we can already measure. We're investing heavily in AI that acts faster on known data, connects more systems, and closes the gap between insight and action.

All of that is genuinely valuable. And none of it answers the most important competitive question:

What's shaping customer decisions before they ever enter your funnel—or after they leave it?

Their decision was made somewhere your analytics tools couldn't see—shaped by dynamics you weren't tracking, in a journey your AI never had access to.

Journey Insight was built to change that.

What part of the journey are you still not seeing? → https://www.alterian.com/articles/ai-arms-race-customer-experience-gap 👀

Your stack is getting more powerful every year. Better AI, faster ex*****on, more connected data. Real progress.But ther...
05/07/2026

Your stack is getting more powerful every year. Better AI, faster ex*****on, more connected data. Real progress.

But there's one constraint no platform in the industry has solved: every tool can only work with the data it can access.

⚠️ The problem? The data you can see represents less than 30% of your customers' actual decision journey.

The other 70%+ happens before the click, before the visit, before a record exists anywhere in your ecosystem.

Swipe to see the gap—and the intelligence layer built to fill it.

➡️ Read our latest post to learn more: https://www.alterian.com/articles/ai-arms-race-customer-experience-gap

Your funnel only captures a fraction of where customer decisions actually happen—and AI is making the invisible majority...
04/28/2026

Your funnel only captures a fraction of where customer decisions actually happen—and AI is making the invisible majority even harder to reach.

Here are 4 practical steps to close the visibility gap and build a marketing strategy that reflects how people really buy in 2026.

Link in the first comment 👇

04/28/2023

Here’s your guide to reducing costs and increasing revenue through effective customer journey orchestration.

Alterian is a top customer journey analytics software tool, alongside the likes of Adobe and Salesforce.
12/04/2018

Alterian is a top customer journey analytics software tool, alongside the likes of Adobe and Salesforce.

Press release - Decision Market Reports - Customer Journey Analytics Software Market Size 2018 Top Tools Vendors (Adobe, Woopra, Salesforce, Pointillist, Flockrush, Verint, Indicative, CloudCherry, Cooladata, UXPressia, Alterian, Auryc), Segmented by (SMEs, Large Enterprises), By Product Type (On -....

It's time to move on.
08/02/2018

It's time to move on.

If we can’t control people with customer journey maps, let’s stop trying to. Let's focus on truly knowing them at all times, regardless of time and place.

Can you connect your traditional and digital messaging for a consistent customer experience?
08/01/2018

Can you connect your traditional and digital messaging for a consistent customer experience?

The article talks about the 5 top ways marketers are bringing together online and offline customer experiences in 2018 to ensure improved customer journey and enhanced marketing ROI.

Address

1550 Larimer Street, Suite 105
Denver, CO
80202

Telephone

(720) 642-8393

Website

https://insight.alterian.com/, https://i4jm.org/, https://www.alterian.com/data-security

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