Illuminated

06/24/2024

As a business owner, do you get excited by new ideas and strategies you read about but struggle to translate your inspiration into action?

If so, you're not alone.

Without a supportive community to discuss takeaways and brainstorm next steps, it’s easy to put off taking action and leave your learnings on the page.

Enter the Bright Ideas Book Club. 💡

At Illuminated, we're building a community of driven business owners reading and applying ideas from the best business books.

Join the free Bright Ideas Book Club community to:

📚 Read high-impact business books

👥 Build a network of like-minded leaders

💪🏻 Implement new concepts with confidence

Each month, we read a featured business book and attend a virtual call to discuss takeaways and brainstorm how to implement them.

No cost. No monthly commitment. Join when you can and find inspiration and accountability to take action.

Are you ready to bridge the gap from reading to results? Sign up to join the community and receive updates on our upcoming reads:

Join the free Bright Ideas Book Club to read and apply ideas from the best business books, connect with fellow business owners, and continue learning as a leader.

04/17/2023

Have you heard of HubSpot but aren't sure if it's right for your business?

Attend our free spotlight call this Thursday, April 20th at 1 pm CT to get answers to your questions (and those from fellow business and leaders).

You'll walk away from the call with a clear understanding of what HubSpot is and if it could be the right tool to support your business' marketing, sales, and customer service as you scale to the next level.

If HubSpot has crossed your mind, you won't want to miss this call. Sign up for this pitch-free spotlight call to get answers, find clarity, and feel confident in your next steps.

(And if the time doesn't work for you, sign up to receive the replay sent out following the call!)

Join us to get an introduction to HubSpot, learn how HubSpot compares to other marketing and sales platforms, and get answers to your questions.

04/07/2023

Instead of selling your offerings, sell the successful outcome your offerings provide.

When you lead with your offerings, your marketing fails to tap into buyer motivation, a powerful mechanism that taps into emotional desires and the psychology that drives purchase decisions.

People don't buy because they want your services or products. They buy to solve a problem and reach success.

For example, they want to stop wasting time and drive efficiency by bringing new project management software on board for their team. Or they fear reaching retirement without a proper financial cushion, so they hire a financial advisor to give them peace of mind.

Use this marketing mindset shift to better connect with your target audience and turn lurkers into leads.

Sign up for our weekly newsletter to get more strategies just like this delivered straight to your inbox:

Check out Illuminated's free resources for business owners and leaders looking to sell with ease and bring their vision to life.

04/05/2023

Wonder if HubSpot is right for your business?

As a HubSpot partner, we know how transformative the platform is for businesses looking to streamline and scale faster. But we *also* know how overwhelming it can be to determine if it's the right tool to fit your needs and help you reach your goals.

Join us for our free spotlight call, What is HubSpot and Is It Right for Me?, on April 20th to learn more about HubSpot and get answers to your questions.

Plus, hear what other business owners and leaders are asking about HubSpot and walk away with a better understanding of how it can fit into your marketing, sales, and operations.

Get free access:

Join us to get an introduction to HubSpot, learn how HubSpot compares to other marketing and sales platforms, and get answers to your questions.

04/04/2023

The time has come to double down on your marketing. You have ambitious goals, and your marketing needs to do more heavy lifting to achieve them.

But what changes should you make?

Do you do more of the same marketing activities? Add new ideas into the mix?

If these are the questions tripping you up, you’re not alone.

Learn how a marketing blueprint, our done-for-you strategy service, can offer the clarity and confidence you need to guide your next marketing moves.

You shouldn't have to do business without a strong marketing strategy on your side to help you reach your goals. Learn how a Marketing Blueprint, our done-for-you marketing strategy service, can help.

03/29/2023

What do you do when you come up against a roadblock or question you don’t know how to address?

At Illuminated, we're on a mission to help business owners and leaders get unstuck by offering free spotlight calls to offer answers about the sales and marketing topics you need to address to reach your goals and continue growing your business.

The best part? There's no cost to attend.

Sign up for upcoming spotlight calls where our leaders, DJ and Katelyn Soults, will shine a light on topics including the StoryBrand framework, HubSpot, and marketing strategies to drive consistent growth.

Join Illuminated for free spotlight calls to get insights and answers on topics you need to address to grow your business and reach your goals.

02/24/2023

What is your dream sales process?

That's one question we always ask when tasked with creating a marketing or website strategy for clients.

It takes them beyond how they currently operate to focus on what would better serve their prospective clients, make their sales team's life easier, and set them apart from competition.

Once we have their wishlist gathered, we see how many items we can check off.

This one question holds the key to an up-leveled sales process that helps prospective clients find what they need, teams run smoother, and businesses grow faster.

Learn more about blueprints, our custom strategy offering:

Get a strategic plan to bring your website, app, or marketing to life and feel confident you're headed in the right direction.

02/22/2023

Most of the business owners and leaders we talk to think their marketing underperforms.

Finding the right fix isn’t easy.

Often, they and their teams do their best to approach marketing comprehensively and test different strategies to drive more results–typically new leads.

This guess-and-test approach often wastes time and financial resources.

If your marketing isn’t delivering new leads at your preferred pace, it’s time to try something new: the StoryBrand Marketing Report.

The StoryBrand Marketing Report is your one-step solution to stop guessing, gain marketing clarity, and get a marketing plan designed to grow your revenue this year.

StoryBrand Marketing Report

02/21/2023

Next week Katelyn, our chief StoryBrand Certified Guide, will be coaching small business owners and leaders as they clarify their message at the StoryBrand Marketing Workshop Livestream.

Are you curious to learn more about what StoryBrand is and how clarifying your message can help you grow your business faster? Hear from Katelyn as she breaks it all down:

A deep dive into StoryBrand, including the who, what, when, and how, and answers to common questions we hear from business owners and leaders

02/17/2023

Your website can (and should) turn lurkers into warm leads. But first, your website has to grab (and keep) your target audience’s attention.

How can you do that?

Start by making sure your website passes the grunt test.

The grunt test is a simple three-step method from StoryBrand that helps you determine if your website is clear and engaging.

To pass the grunt test, anyone visiting your website’s homepage should be able to answer the following three questions within the first five seconds on your site:

1. What do you offer?
2. How will it make my life better?
3. What do I need to do to buy it?

Take a look at your homepage with fresh eyes and ask yourself if your website passes the grunt test.

If not, adjust your messaging to focus on the answers to those three questions.

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Looking for more tips like this? Sign up for our newsletter to get weekly needle-moving strategies paired with tactical steps to implement them:

Check out Illuminated's free resources for business owners and leaders looking to sell with ease and bring their vision to life.

02/14/2023

You serve your business best when you're focused on the big picture. But often, owners and leaders are continuously pulled into the details and left wondering if the organization is headed in the right direction.

When you're stuck in the weeds, you lose grip on your goals and your vision. And it's tough to take action without a clear vision.

That's where a blueprint comes in.

Learn about our custom strategy offering designed to offer you a strategic plan for your marketing, website, app, or operations so you can move forward with an understanding of what you need and confidence you're headed in the right direction to achieve your goals and bring your vision to life.

Get a strategic plan to bring your website, app, or marketing to life and feel confident you're headed in the right direction.

02/10/2023

Check out our very own DJ Soults featured by the Waukee Area Chamber of Commerce!