SwitchCase Studios

08/28/2026

Every business runs on software. Most run on software that fights them.

We're a senior product team in Detroit that builds the other kind: custom software shaped around how your business actually works, modernization that ships in increments instead of risky big-bang rewrites, and practical AI where the return actually shows up. We build our own products the same way — SimpURL, SwitchBeats, and SwitchForms all came out of this studio.

If your software is the friction in your week, let's talk: https://go.simpurl.click/switchcase/services

08/27/2026

Most form tools give you a link and a spreadsheet. Then you spend a weekend wiring the results into everything else you run.

SwitchForms — built by our studio — works the way your business actually does: an embed that matches your site, an API that feeds your app, conditional logic, running totals, and analytics out of the box. Stripe payments on the Scale plan when you're ready to charge.

Try it with 14 days of Scale free, then keep a Free plan — no card: https://go.simpurl.click/switchforms/facebook

08/25/2026

We just shipped something we're proud of: SimpURL, our link management platform, now has a native MCP connector for AI tooling.

What that means in practice: connect SimpURL to Claude, ChatGPT, or Codex and your AI can create tracked short links, organize campaigns, and pull click analytics for you — you just ask. Secure OAuth handles the handshake, so no passwords ever touch the AI client.

This is the kind of build we do every day in Detroit: taking a real workflow and removing the friction from it. If your business tools should talk to AI and don't yet, that's a conversation worth having.

See it live: https://go.simpurl.click/switchcase/simpurl-mcp

08/25/2026

The fastest way to waste money on AI is pointing it at the wrong work. Our whitepaper "People-First AI: Where It Pays" breaks down where AI actually returns value in a business: automating the repetitive 40% while judgment stays human, deploying it where errors are cheap and volume is high, and measuring hours returned — not headcount removed. Free read, no email gate: https://go.simpurl.click/switchcase/people-first-ai-where-it-pays

08/24/2026

The riskiest way to modernize software is all at once. Big-bang rewrites fail quietly, then all at once — usually right when the business can least afford it. Our whitepaper "Stack the Change, Not the Risk" lays out the incremental playbook we use at SwitchCase: fixed-scope slices that ship value every sprint, contain risk to the piece you're changing, and never freeze your operations. Free read, no email gate: https://go.simpurl.click/switchcase/stack-the-change-not-the-risk

08/24/2026

Most software projects don't fail from lack of effort — they fail from friction. Handoffs, silos, decisions made too far from the code. SwitchCase works differently: senior engineers and designers who stay close to the work, delivering fixed-scope sprints that launch, rescue, or modernize the software your business runs on. And we practice what we ship — SimpURL, SwitchBeats, and SwitchForms all run on the same playbook. Got a hard software problem? Start with the hard part.

Launch, rescue, or modernize critical software with a senior product, design, and engineering team. Start with a focused, fixed-scope sprint.

08/08/2026

Last night on SimpURL we launched a new analytics tracker system that allows you to ignore entire CIDR ranges and domains from your campaign to w**d out spam bots and hone in on what matters…

We also added PWA functions for on the go, bad reception / WiFi handling and revamped the PWA function with a more native style navigation bar.

https://go.simpurl.click/simpurl/website

08/06/2026

“Stack the Change, Not the Risk” breaks down a practical approach to modernization without betting the business.

Read more here…

How GitHub stacked pull requests turn dependent work into focused reviews—without pretending smaller automatically means faster.

08/02/2026

Halo…