08/07/2026
Years in the making, Grand Rapids' Acrisure Amphitheater is officially open, marking a major milestone in the development of the city’s entertainment landscape.
When we were brought in to develop the signage and wayfinding, our goal was to create a system that feels intuitive, cohesive, and rooted in a strong sense of place for every visitor. The design unites brand with architecture. Bold icons and bilingual signage complement the modern structure, while also maximizing function within this new cultural landmark.
This project also marks an exciting expansion of our presence in Grand Rapids. It was a pleasure collaborating with the teams at Progressive Companies and Valley City Sign to help bring this bold new entertainment destination to life!