Adair Graphic

Adair Graphic Content Management, Design and Production Solutions For Marketers & Publishers in the Auto Aftermark

Everyone on the team should make it a priority. Brands should also remember that target audiences are diverse & varied a...
02/26/2021

Everyone on the team should make it a priority. Brands should also remember that target audiences are diverse & varied and that marketing teams. therefore, should include those voices to reflect those experiences.

Plus why digital journeys aren't just digital.

Why emphasize direct mail when you have digital marketing? In an era of social isolation, direct mail matters. People ha...
02/25/2021

Why emphasize direct mail when you have digital marketing? In an era of social isolation, direct mail matters. People have renewed their excitement for hand-delivered items, nearly 2/3 say letters and cards improve their connection with the outside world.

A Resurgence in the Importance of Direct Mail as a Result of the Pandemic By Rhonda Basler - February 12, 2021 0 447 views Tweet You’ve probably reevaluated your marketing strategies since the beginning of the pandemic. After all, consumer buying has changed quite a bit. As we move into the next ....

Modern direct mail enables you to automate the mail sending process. It allows you to link your eCommerce, CRM or other ...
02/24/2021

Modern direct mail enables you to automate the mail sending process. It allows you to link your eCommerce, CRM or other marketing platforms to the software. Once linked, the API helps you to send the mail with the click of a button.

In this digital era, there is no point in denying the effectiveness of digital marketing. In fact, in the last decade or so, the importance of digital marketing has evolved so much that most people argue that there is no point in trying the traditional marketing routes any more. Surprisingly, the di...

These days social media marketing is hailed as the darling of advertising and businesses have flocked to Facebook ads, G...
02/23/2021

These days social media marketing is hailed as the darling of advertising and businesses have flocked to Facebook ads, Google ads, driving up the costs. Leaflets, on the other hand, are relatively inexpensive, especially when purchased in bulk.

During this digital age, leaflet distribution still delivers numerous benefits to businesses looking to promote their services on a local level.

If you think no one reads direct mail these days, you’re wrong. Direct mail marketing can be more effective than email m...
02/22/2021

If you think no one reads direct mail these days, you’re wrong. Direct mail marketing can be more effective than email marketing. Receivers open 80-90% of direct mail but only 20-30% of ad emails get opened.

Seeking an authoritative source for advertising statistics? Discover the most essential stats you need to know to develop your ad campaigns.

USPS has discussed plans to eliminate a tier of first-class mail designated for delivery in two days. Instead, all first...
02/19/2021

USPS has discussed plans to eliminate a tier of first-class mail designated for delivery in two days. Instead, all first-class mail would be lumped into the same three- to five-day window, the current benchmark for nonlocal mail.

A key provision of the postmaster general’s strategy includes banning air travel for all first-class mail at a time when delivery rates are at historic lows.

60 Second Fold of the Week: Moving Pop-Up Self-Mailer
02/18/2021

60 Second Fold of the Week: Moving Pop-Up Self-Mailer

This design by Staton Creative for client Mitsubishi FUSO Truck of America features the clever addition of an extra panel off the cover. Graphic Visual Solutions of Greensboro, N.C., produced almost 100,000 of these entirely by machine. Don't miss this creative and efficient dimensional mail format!

Make sure that you add a QR code to your print material so that users can scan it with their cameras and visit your land...
02/17/2021

Make sure that you add a QR code to your print material so that users can scan it with their cameras and visit your landing page. You can also add links to your social media profiles and encourage people to follow you on social media.

Tracking ROI with offline marketing efforts is a huge challenge, which is why connecting online and offline marketing strategies is so critical to ensuring a business is on the path to success.

Direct mail marketing continues because it is still successful. The key to a successful direct mail campaign is the mail...
02/16/2021

Direct mail marketing continues because it is still successful. The key to a successful direct mail campaign is the mailing list. If you have a well-honed, targeted mailing list, you can get a better ROI than if you are mailing randomly.

Read an overview of how to market your products or services to customers and prospects.

Why emphasize direct mail when you have digital marketing? Because direct mail matters: According to recent USPS data, n...
02/15/2021

Why emphasize direct mail when you have digital marketing? Because direct mail matters: According to recent USPS data, nearly two-thirds of individuals say that letters and cards improve their connection with the outside world.

A Resurgence in the Importance of Direct Mail as a Result of the Pandemic By Rhonda Basler - February 12, 2021 0 165 views Tweet You’ve probably reevaluated your marketing strategies since the beginning of the pandemic. After all, consumer buying has changed quite a bit. As we move into the next ....

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