06/01/2026
Your team isn't losing deals because they don't care. They're losing them because they're juggling 50 accounts in their head and something always drops.
Industry research puts the number at 12% of monthly sales lost to poor follow-up. For a team doing $1M a month, that's $120,000 walking out the door. Every month.
The rep who forgot to call back about that urgent order didn't forget on purpose. They were already three calls deep and running between stops. By the time they remembered, the customer had already called your competitor.
The fix isn't working harder. It's making sure nothing gets dropped in the first place.