10/14/2025
Inversion
Before asking “How do we win?”, ask “How could we lose?”
That’s the trick.
Spot the traps — unclear goals, wrong pricing, unready teams — and you’ll remove what causes failure before it happens.
Avoiding failure is often the shortest path to success.
“What would cause us to fail?”
It’s a simple question — and a powerful one.
Inversion Thinking turns mistakes into guardrails.
Because winning often starts with avoiding what breaks progress.