BizWebShop.com

12/02/2025

Your Business Marketing Pop Quiz-Get Your Marketing Ready for 2026 Every business owner can improve their marketing by thinking carefully about how they can improve their Internet marketing by using the tools Google provides for free. Here are some of the most important questions to ask yourself: Do

09/06/2025

Is 50% of your traffic leaving your site before it loads?

Slow website Page Speed can make or break a business.

If your site takes too long to load,visitors will leave and you’ll lose new business and money. Nearly half of web searchers won’t wait 3 seconds for the page to load before bouncing off to another website. It’s crucial to optimize your page's speed to keep them from leaving.

As a long time web agency here in Dripping Springs, we wanted to bring this to your attention and help you check your business website, since Google also penalizes slow loading websites.

Here’s why I recommend all our clients focus on improving their page speed performance.

Faster page speed means fewer people leave your site. This helps more visitors spend time on your page. As a result, you get more leads or customers.

Better Google Page Rank, raises your visibility online and generates more traffic, leads & sales.

More traffic to your Facebook business page, since FB favors fast-loading sites.

If you want to improve your website's Page Load speed and performance, start by visiting Google’s Page Speed Insights- https://pagespeed.web.dev/ . If your site is scores less than 90 on mobile or desktop, you are almost certainly losing customers.
You can use the report to take further action with your web designer, or let us help you.

Here’s to better marketing!

Jim Luke
BizWebShop.com

06/23/2025

Did you know that your website’s load speed can make or break your business? In today’s fast-paced digital world, users expect websites to load in 3 seconds or less. A slow-loading site frustrates visitors, increases bounce rates, and can hurt your search engine rankings. More importantly, it could mean lost sales and missed opportunities. Whether you're running an e-commerce store or a service-based business, speed matters. Faster sites improve user experience, boost engagement, and drive conversions. Don’t let a sluggish website hold you back—optimize your load speed today and give your visitors the smooth, seamless experience they deserve.

01/02/2023

Google has been re-prioritizing organic search results in favor of ads and what are known as No Click, or zero-click, searches.

These searches are a search engine result page (SERP) that displays the answer to a user’s query at the top of a Google search result. This kind of search result satisfies the user’s intent without having to actually click on any search result links. (binaryfountain.com)

According to research by Jumpshot commissioned by Sparktoro, in Q1 of 2019 almost 49% of Google searches were resolved without a click, meaning the searcher found the answer they were looking for within Google and never had to click through to another website. (https://www.stephanspencer.com/no-click-searches/)

Due to the small screens on mobile devices, “No Click Searches” account for over 60% of searches in some cases, and the small screens mean that ads get even more priority on mobile, according to JS Media & Marketing.

Google now prioritizes ‘Related Questions” as well, so now organic traffic is pushed below …

Google’s “No Click Search Results”
then ads
then Related Questions
even answer boxes
So organic results are rarely even above the fold, or often not on the First Page. This means that organic results get fewer & fewer click-thru’s to your business website and illustrates the lengths Google is taking to offer people information directly in search results – so they can keep them on their pages longer – instead of having them visit your site.

This dilutes the effect of any organic marketing that you may be using (and paying for).

So how do you fight back?

The answer is fight fire with fire.

Use the tools Google provides to help you brand your business without (at first) even visiting your website. Your Google My Business listing is the most important online marketing tool now available to:

1. Brand your business in Google Search, and also give clients a prominent link to your website.

2. Build your on-line reputation with Google My Business Reviews, and send you traffic, since up to 90% of local services are found using reviews. Lots of positive reviews builds your Google Rank. Don’t forget to reply to all reviewers with thanks!

3. Use the new GMB Blog feature to brand your company as an expert in your field, and give prospects the confidence to call you for your services.

“Ask for the Review” Script for your Staff:
When concluding a service, ask the client: Did you have a good experience at the shop?

If so, can you give us a good review on Google My Business? It helps new customers find us.

In the Auto repair business, only 5% of independent shops ask customers for reviews, versus 49% of Dealerships.

Offer your staff incentives to ask for reviews. Capture emails of all clients up front. After service, send them a “Thank you for your business’ follow-up email, including a link to your GMB listing and request a good review, using the text above.

Message us if you have any questions, or need help with your Google My Business listing optimization.

11/12/2022

One of our new clients asked us to redesign their website. Their land-clearing business website needed an overhaul. They were very happy with the look and functionality of the new site, but needed on page SEO to bring them more traffic. Our team built their SEO rating from 57 to 85, almost a 30 point rise, in a week. Our before and after Local SEO Audits were instrumental in our successful website marketing optimization. We offer several Audits to help you understand the value of your company on-line marketing. We suggest you begin with the 7 part Local SEO found on our website. This can give you immediate feedback to help you gauge the effectiveness of your marketing. We offer a free 15 minute Local Marketing Consultation to go over the Audit results. Email us to set up your phone or Zoom consultation.

11/09/2022

The truth is customers today have access to more information than ever before. All of this is good for the customer as it makes their life far easier: most people these days don’t want a pushy salesperson. They want to do their own research online to learn as much as they can, then they’ll buy when they’re ready and fully educated.

Today, once a customer has reached out to you, they’re far further down the sales funnel then they would have been 15 years ago. Not only that, but if a business has a great online reputation then customers will be far easier to sell to and they’ll happily spend with them.

What’s interesting now is how online is actually driving offline sales. Even if a local business is recommended by a friend, today’s customer will still check out the business online before they contact them. One stat I find fascinating is that 78% of mobile local searches result in offline purchases. So not investing in your online visibility is no longer an option for any businesses looking to grow their revenue.

We offer a Local SEO Audit Report that measures 7 different aspects of your company’s on-line marketing. This free report can help your marketing team optimize their efforts. Here is a sample report: https://www.local-marketing-reports.com/location-dashboard/32cfae3c73039e4506f2491b0d88f512b85b073d/seo-reports

Go to https://bizwebshop.com/seo/ and get your free audit report.

06/20/2022

Why a Service Area Map Is Important For Your Residential Service Business

I am always astonished to see home contractors’ Websites and Google listings with a map to the office, or even the owner’s home. What is needed in most cases, is a Service Area Map, which should be either on the Home page footer (along with a list of communities served) or the Contact Us page. The radius is how far you think it is economical to drive to a clients work site.
A Service Area Map can let your prospect know immediately if he is in your build zone.

This map should also be on your Google Business Profile listing.Google’s zero click policy helps your business brand, but you must optimize your GB Profile to take full advantage of it, including your SA Map, lots of images of your best work, and an elevator pitch/mission statement regarding your business. It’s also critical to get reviews on your GBP listing, since that is the first place many prospects will see if they type in your company name. Reviews are known to increase consumer confidence, and bring a business more customers.

Here is an example of the GBP listing of a Home Builder with a service area map that we created for them. As you can see, the map can be customized to include major communities with the largest number of potential clients.

BizWebShop offers free audits of your GBP, that you can share with your staff, to optimize your listing, and bring your company more business. Call or email us with any questions, or if we can be of service to you.

[email protected] 512-772-6960 Bizwebshop.com

10/10/2021

For many businesses, Google.com has become the single most important internet presence for attracting new clients.

Increasingly, consumers actively looking for your company’s products or services are taking “low funnel” actions to reach out to your business. These are occurring more directly on Google than ever before.

Benefits of GoogleMyBusiness Page Optimization

https://bizwebshop.com/2021/10/09/google-is-your-new-homepage/

Increasingly, consumers actively looking for your company’s products or services are taking “low funnel” actions to reach out to your business. These are

10/10/2021

For many businesses, Google.com has become the single most important internet presence for attracting new clients.

Increasingly, consumers actively looking for your company’s products or services are taking “low funnel” actions to reach out to your business. These are occurring more directly on Google than ever before.

In a recent case study of local key performance indicators, 70% of calls and driving directions were coming directly from Google, while 25% were coming from the business website. Many of the website conversions originated at Google as well, but most people were stopping at Google and making the call or requesting the driving directions right there.

It is critical for all businesses to create and optimize their GoogleMyBusiness profile listing, to take advantage of the many tools that Google offers, and promote your brand effectively online.

Learn more ...

06/24/2021

Hi, We are starting a post series BWS Tools You Use making life easier for you. First, password management beyond sticky notes. Mary and I highly recommend LastPass, an inexpensive way to save you lots of time & money, if you get hacked or your equipment is damaged or stolen. Share this with other business owners, and let us know if you have any questions.

https://www.lastpass.com/pricing

10/14/2020

Here is a straight-forward way to master your Google My Business!
Message us with any questions.

Every business owner can improve their marketing by thinking carefully about how they can improve their Internet marketing by using the tools Google provides for free. Here are some of the most important questions to ask yourself: Do you have an optimized Google My Business listing? An optimized