Fitment Group

Fitment Group Technology and data solutions for the OE and aftermarket tire and wheel industry.

Fitment Group was created to provide the tire and wheel industry with the data and applications needed stay competitive and drive growth. Fitment Group has extensive automotive aftermarket industry experience in Competitor Pricing Analysis, Demand Planning and Forecasting, Tire and Wheel Application Data, and Enterprise Integrations. Fitment Group's suite of tools provide clients with innovative

solutions with proven ROI. Fitment Group's tools drive revenue, increase margins, reduce costs, and provide needed advantages over competitors in an increasingly competitive market.

We’re grateful for the opportunity to once again showcase our data in Modern Tire Dealer annual Facts Issue. A big thank...
01/29/2026

We’re grateful for the opportunity to once again showcase our data in Modern Tire Dealer annual Facts Issue. A big thank you to our team behind the scenes as your work and dedication is what turns raw data into actionable insights for our industry.

Wishing everyone a wonderful holiday filled with good food, great company, and plenty of time to reflect on what we're g...
11/26/2025

Wishing everyone a wonderful holiday filled with good food, great company, and plenty of time to reflect on what we're grateful for.

As we take a moment to celebrate, our team is still close by if any of our clients need support. Don’t hesitate to reach out, we’re here to help.

Grateful for our partners, our customers, and our team!

Happy Thanksgiving!

As we head into the long weekend, our office will be closed on Monday, September 1st in observance of Labor Day.This hol...
08/29/2025

As we head into the long weekend, our office will be closed on Monday, September 1st in observance of Labor Day.

This holiday is a great reminder to recognize the incredible work of installers, technicians, service advisor and all of those who keep us safe on the road and rolling all summer long!

Wishing everyone a well deserved break and enjoying the last bit of summer.

Retail Tire Price Update! Tire prices have increased across all tiers over the past three months, with Tier 3 showing th...
07/14/2025

Retail Tire Price Update!

Tire prices have increased across all tiers over the past three months, with Tier 3 showing the most significant increase and Tier 4 brands experienced the second-highest increase, while premium Tier 1 brands saw the most modest rise.

More a more detailed, granular view of these trends, you can register for the free to use dashboard by following the link below.

Register: https://price-trends.fitmentgroup.com

In honor or Independence Day, our office will be closed on Friday, July 4th. Our technical lines and support will still ...
07/01/2025

In honor or Independence Day, our office will be closed on Friday, July 4th. Our technical lines and support will still be available.

As we celebrate, we wish you and your families a fun and safe 4th of July 🇺🇸

Exciting news! 🎉 After 15 incredible years with our original branding, it was time for something new. We’re excited to o...
06/16/2025

Exciting news! 🎉

After 15 incredible years with our original branding, it was time for something new. We’re excited to officially unveil the next chapter for Fitment Group with a refreshed logo and a completely redesigned website!

Our new look reflects the innovation, precision, and expertise we deliver every day to the tire and wheel industry. From cutting-edge data solutions to market insights that drive growth, our brand evolution resonates with our mission to always move forward and stay ahead in our evolving industry.

Take a moment to explore our new website: https://fitmentgroup.com see how we’re continuing to provide unique data solutions and value to our clients.

Explore tire and wheel data tailored to your business. Fitment Group boosts efficiency, optimizes inventory, and drives sales growth.

Retail Tire Price Dashboard Update! Our Retail Tire Price Dashboard has been refreshed with the latest pricing data from...
06/09/2025

Retail Tire Price Dashboard Update!

Our Retail Tire Price Dashboard has been refreshed with the latest pricing data from the week of May 25th. Notably, the 3-month trend line reveals a significant uptick in Tier 4 pricing compared to the previous week, signaling pricing shifts in the value-tier are hitting the market.

This dashboard provides ongoing visibility into retail tire pricing trends across multiple tiers and timeframes. Access to the platform is free—simply register using the link below to explore the full dataset.

Register: https://price-trends.fitmentgroup.com/users/sign_up

New - Free Tire Price Trending Data! In response to the rapidly changing pricing environment and industry requests, we a...
05/22/2025

New - Free Tire Price Trending Data!

In response to the rapidly changing pricing environment and industry requests, we are excited to announce the launch of a new, web-based tire price trending dashboard—available at no cost to industry professionals and interested users.

This dynamic dashboard provides timely insights into U.S. retail tire pricing trends, updated weekly. Track fluctuations across 1-, 3-, 6-, and 12-month intervals, and analyze data by size, brand, or tier.

Also featuring AI-powered summaries for quick, actionable insights across key segments.

Sign up to view national retail tire price trends.

Replacement rates for 18-22 inch sizes are gaining ground fast. But what about the smaller diameters? Are they still hol...
10/15/2024

Replacement rates for 18-22 inch sizes are gaining ground fast. But what about the smaller diameters? Are they still holding their own when it comes to replacement opportunities?

We recently analyzed a major metro in Colorado, we compared sales forecasts from 6 months ago to today.

📈 20" tires are up! The 275/60R20 size jumped 7.2%, reflecting the shift to larger sizes.

📉 15" tires have dropped, with some sizes falling by as much as 8.1%. Still, the top 15" size (195/65R15) holds strong at 11th in market rank.

Big sizes are rising, but there's still room plenty of opportunities in the smaller diameters.

Another great article by Modern Tire Dealer!“If tire prices are going up slightly, that’s not cause for alarm - as long ...
06/15/2023

Another great article by Modern Tire Dealer!
“If tire prices are going up slightly, that’s not cause for alarm - as long as they are not going up significantly and/ or tracking outside the standard rate of inflation”.

"We continue to see prices increase slightly on most consumer goods, as well as tires, but the trajectory has slowed significantly," says Fitment Group's JP Brooks.

Happy to be a part of Modern Tire Dealer’s annual Facts Issue again this year! Inflation rates ‘leveling out’ trends hop...
02/21/2023

Happy to be a part of Modern Tire Dealer’s annual Facts Issue again this year! Inflation rates ‘leveling out’ trends hopeful

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208 East Superior Street Suite 102
Duluth, MN
55802

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