06/05/2026
Marketing departments lose an average of 32 hours every single month just trying to manually keep tabs on competitive intelligence (Asana Anatomy of Work 2024)
Relying on manual site visits, ad hoc notes, and quarterly CRM updates to track your competitors means your data is already outdated the moment you review it.
A 60-day-old competitor profile creates false confidence while the market has already shifted underneath you.
Shifting to continuous, autonomous tracking keeps strategy sharp and prevents sales teams from losing deals to surprise market changes.