SMT

06/17/2026

SMT was proud to play a major part in the Stanley Cup Final, driving innovations that enhanced the viewer experience in new ways.

One of the biggest additions this year was ESPN’s first-ever NHL SkyCast presentation, powered by SMT’s OPTICS system.

We added several new features to the system, customizing our graphics package to provide a look not yet seen on live NHL broadcasts.

The presentation combined four dedicated camera angles with real-time PPT-driven features, including a constant puck trail, player possession IDs, line change indicators, shift time IDs, and faceoff matchups. We also shifted our traditional player ID graphics to a more 3D design to enhance the "above the ice" video game-like viewing experience.

Take a look: ⬇️

06/16/2026

Sunday’s NASCAR on Prime Video post-race show had fans raving as driver Brad Keselowski joined the booth to break down Christopher Bell’s fuel strategy during the final stage at Pocono.

Using a broadcast analytics tool provided by SMT, Keselowski gave fans a rare look at the same fuel and performance data drivers and teams use every week, translating complex metrics into insights fans couldn’t get enough of.

At a technical track like Pocono, where every corner demands a different approach, the analysis brought viewers closer to the strategy side of the sport than ever before. ⬇️

🔗: https://x.com/keselowski/status/2066350958611701935?s=20

06/15/2026

What a night, and what a season! 🏆🏒

We can't shout out our team enough for all the hard work and long hours they've put in throughout the year, from preseason preparation all the way to the Stanley Cup Final which ended with a Game 6 Canes win last night in Vegas.

Now it's time for a well-earned break for everyone who played a part in our hockey projects this season before turning the page and building on that success for next year. 👏

Congratulations to the Carolina Hurricanes!

06/14/2026

A few snapshots from our time in Vegas for Games 3 and 4 of the Stanley Cup Final 📸🏆

Pictured below are some of the SMT team members who were on-site, helping ensure our tracking system was ready for every moment on the ice.

As the series returns to Vegas for Game 6, the team effort behind hockey's biggest moments continues!

06/13/2026

Connecting fans to every shot. Every score. Every moment🏌️

For the fifth year with Golf Canada, our team is providing LED Spectator Boards, IPTV systems, and Pro-Am Draw party services at TPC Toronto at Osprey Valley for the RBC Canadian Open.

With the trophy still up for grabs, SMT is helping deliver an enhanced fan experience throughout championship weekend! 🙌

06/11/2026

"That was so cool. I was like, is that where the players are?" 🏒👀

We loved seeing Hurricanes fans react to our SPRITES technology during the Game 4 Watch Party at Lenovo Center. From first-time viewers to longtime Caniacs, fans enjoyed a more immersive way to experience every play.

ABC11 WTVD recently highlighted how SPRITES is bringing fans closer to the action than ever before, using live game data to project the flow of play directly onto the ice. Read the full story here ➡️ https://loom.ly/YC-JDIg

Now, the series returns to our own backyard for a massive Game 5 tonight! After an electric watch party atmosphere, the energy shifts back to a packed house at Lenovo Center.

Ready for the puck drop? 🚨💪

06/10/2026

Hey Sarah of MIX Mornings Kyle, Bryan and Sarah! Thanks for the shout-out this morning! We're glad you enjoyed SMT's SPRITES projection technology at the Canes Watch Party.

What you're seeing on the ice is SMT's real-time NHL puck and player tracking data transformed into a live visual experience. It's been a fun way to bring the Stanley Cup Final a little closer to home for Canes fans, who love it!

WRAL News recently caught up with SMT founder and CEO Gerard J. Hall to learn more about the technology behind the experience. Check out the story here: https://loom.ly/gRmHPbw

SportsMEDIA Technology, or SMT, is headquartered in Durham. The company partners with the National Hockey League as the official statistics provider. They are making hockey more accessible and improving the watch party experience for fans at Lenovo Center.

06/09/2026

SMT's SPRITES technology is turning Hurricanes Watch Parties into a bucket-list fan experience, transforming real-time NHL tracking data into animated projections displayed directly on the ice at Lenovo Center.

Spectrum News 1 North Carolina stopped by during Game 3 to learn how the technology works, hear directly from our CEO and founder, Gerard Hall, and meet the team behind it.

Fans have another chance to see our SPRITES in action at tonight's Game 4 Watch Party! See you there!

Read more in the full story below! ⬇️🏒
https://loom.ly/egxEVS0

06/08/2026

The biggest stage in women’s golf deserves the best support behind the scenes ⛳

Last weekend, SMT was proud to serve the U.S. Women's Open in Pacific Palisades, elevating the fan experience at the oldest championship on the LPGA Tour.

We focused on bringing the action to life through on-course visuals with our Monsterboard display and spectator boards, while our support services like TIPS TV and on-course tracking kept the tournament running smoothly.

Our technology ensures that whether spectators are walking the course or relaxing in a fan zone, they don’t miss a single shot! 🏌

06/07/2026

Introducing the Burn Bar: 's newest broadcast feature 🏁

A new way to visualize one of racing's most critical—and often overlooked—strategic elements: fuel management.

Powered by SMT's GEMStat and GEMLive systems, the Burn Bar uses real-time PAVE data to calculate each driver's fuel consumption throughout the race. By analyzing miles-per-gallon metrics, the graphic shows whether a driver is aggressively using fuel or conserving it, giving viewers deeper insight into pit strategy and race management.

The Burn Bar made its debut during last week's Prime coverage, highlighting pivotal moments in Nashville. Watch for it during today's race at 2pm ET. 📺