Reputation Sumo

Reputation Sumo Fix your search results by using the greatest online reputation services on the planet.

More people than ever are turning to online reviews and comments before making a purchasing decision. 82% of U.S. adults...
09/03/2018

More people than ever are turning to online reviews and comments before making a purchasing decision. 82% of U.S. adults say they at least sometimes read online customer ratings or reviews before purchasing items for the first time, including 40% who say they always or almost always do so. What do your product reviews say about you?

Consumers have long relied on advice and recommendations from others before making purchasing decisions, and Americans today have access to a vast library of customer ratings and reviews that they can consult when deciding if products or services are worth their money. This survey finds that a subst...

Bad news travels very fast. Think viral. Warren Buffett once said, "It takes 20 years to build a reputation and five min...
08/31/2018

Bad news travels very fast. Think viral. Warren Buffett once said, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." No truer words have been spoken, yet not all businesses think that way. Here's why exceptional customer service should be your top priority in maintaining an excellent reputation online.

Attracting a new customer is just too difficult and expensive to lose the relationship because you didn't treat them right.

Monitoring and responding to online reviews and commentary has become a critical component of reputation management.
08/29/2018

Monitoring and responding to online reviews and commentary has become a critical component of reputation management.

body { color: #444; font-family: "Open Sans",sans-serif; font-size: 18px !important; line-height: 1.6em; } Do you know what people are saying about you online? Have you stumbled on your first negative review? Or maybe you’re all too familiar with the negative effects of ignoring the online convers...

Personal branding is becoming less of a competitive edge and more of a requirement for anyone looking to grow their busi...
08/27/2018

Personal branding is becoming less of a competitive edge and more of a requirement for anyone looking to grow their business; get that dream job; or take their career to the next level.

Here are 22 essential statistics, which prove the overwhelming value of personal branding.

Personal branding is becoming less of a competitive edge and more of a requirement. Here's the proof.

“A brand is no longer what we tell consumers it is, it is what consumers tell each other it is.”
08/24/2018

“A brand is no longer what we tell consumers it is, it is what consumers tell each other it is.”

Indian Hospitality Sector News - , Marketing-One negative customer tweet gets shared in fraction of seconds. One bad review on the website can be taken more seriously than hundred other good reviews. If online marketing is the need of the hour, Online Reputation Management (ORM) is a necessity to su...

Is your company prepared to manage a crisis? Who is on your crisis team?
08/22/2018

Is your company prepared to manage a crisis? Who is on your crisis team?

In part 3 of our interview series with Mike Swenson from Crossroads Communications, Mike was kind enough to discuss crisis communications with us.

Do you have a well-thought-out crisis management plan in place, which involves appeasement and action and can lead to re...
08/20/2018

Do you have a well-thought-out crisis management plan in place, which involves appeasement and action and can lead to redemption online and offline? You should!

In the fast-paced world of business, one day you can leave the office and congratulate yourself on a job well done; the next, you and your company are being lambasted in Facebook newsfeeds and Twitter timelines around the globe and you must call a crisis management meeting.

It's not enough to just manage your customers' reviews on Facebook and Yelp. You should also be paying attention to Glas...
08/17/2018

It's not enough to just manage your customers' reviews on Facebook and Yelp. You should also be paying attention to Glassdoor in order to employ and retain top talent.

Business owners looking to improve their Glassdoor rating must answer a critical question: “should we manage the process in-house or hire an external agency?”

Today’s PR work is too much for a few shoulders to carry. Hire smartly—and expansively—and you’ll be a one-stop shop for...
08/15/2018

Today’s PR work is too much for a few shoulders to carry. Hire smartly—and expansively—and you’ll be a one-stop shop for everything PR clients require.

In a world where PR agencies are required to deliver more complete solutions, an integrated agency can be a very productive environment.

It's true... Careless tweets can cost your place at business school.Admissions offices are checking digital profiles, so...
08/13/2018

It's true... Careless tweets can cost your place at business school.
Admissions offices are checking digital profiles, so what should you avoid?

Admissions offices are checking digital profiles, so what should you avoid?

Let this year be the year you get proactive about online reputation management. Here's 10 tips to help you reduce the ri...
08/10/2018

Let this year be the year you get proactive about online reputation management. Here's 10 tips to help you reduce the risks to your organization.

Let 2018 be the year you get proactive about online reputation management. Columnist Chris Silver Smith shares 10 tips to help you reduce the risks to your organization.

Cause Marketing: How to Successfully Partner Companies and Nonprofits
08/08/2018

Cause Marketing: How to Successfully Partner Companies and Nonprofits

Cause marketing is a partnership between a for-profit company and a nonprofit organization. Here are a few secrets to make it work.

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