09/30/2026
When I was driving around today, I came across a Roggow Roofing sign, and it reminded me how much I enjoyed getting to work on their branding!
When they came to me, the owner made a couple of things very clear.
One, he wanted a great "RR" symbol that would embroider well and look cool enough that his crew, friends, and family would be proud to sport it.
Two, he didn’t want it to be just another “roofing” logo. No hammers. No houses. No roofline sitting on top of a name. (Fortunately, I’m not a big fan of overused industry symbols either!) We still wanted the mark to feel appropriate for a roofing company, but in a way that was subtle, tasteful, and uniquely theirs.
During our discovery meeting, we also landed on something important: this brand needed to sit somewhere between modern and legacy.
The roofing industry is full of companies that roll into town after a hailstorm, put on as many roofs as possible, as fast as possible, and then move on. Roggow Roofing, on the other hand, is a reimagining of a company that has served our community for decades.
The goal was to create something that felt fresh enough for a new chapter while still carrying the weight and character of that history.
I think it turned out wonderfully, and thankfully, the owner does too!
“I knew what I wanted in a logo and branding for my business, but didn't know how to convey that in art. Riley was able to draw from our conversations to build out the exact image I had hoped for all along. His consideration of my personality, values, and goals all made its way into the design. Friendly Creative was exactly what my business needed!” - Camden Roggow, Roggow Roofing
Thank you, Roggow Roofing, for choosing Friendly Creative to help set you up for a great next chapter!