Drawn

Drawn We are committed to branding authentic experiences by understanding people and designing meaningful

We are committed to branding authentic experiences by understanding people and designing meaningful connections to which people feel drawn.

03/16/2022

Apex has been serving the Eugene community for almost 50 years, but who is Apex? Well, it's people just like you. Just like us. They start their days with coffee — many before the sun comes up — and go home to a cat or three as the sun goes down. As we helped Apex roll out its new brand, we knew that it was important to remind the local community that while the Apex story is a unique one, the people behind the company are still their neighbors above all else.

03/10/2022

Problem: We've got 15 seconds to let people know that Apex, which has been serving our community for nearly half a century, has a new name, a new look, and a new way of looking at "waste" — but its core values haven't changed a bit.

Solution:

Part of what makes us good interdisciplinary designers is that each person on our team has unique skills, interests and ...
03/04/2022

Part of what makes us good interdisciplinary designers is that each person on our team has unique skills, interests and passions — and passion projects. See what the Drawn team's working on outside of work to keep the fires burnin'.

https://drawn.agency/our-thoughts/drawn-create-side-projects/

It can be tough to remember all of the brands you scoped over the course of a multi-day mega trade show. That's why uniq...
02/25/2022

It can be tough to remember all of the brands you scoped over the course of a multi-day mega trade show. That's why unique and memorable booths are essential to brands' trade show success. Read about our award-winning design for Siete's trade show booth in our latest blog post.

https://drawn.agency/our-thoughts/siete-booth/

Regardless of your stance on V Day, it's hard to argue with Albert.
02/14/2022

Regardless of your stance on V Day, it's hard to argue with Albert.

Way back in 2000, our first big project for our very first client, Rexius, was a complete rebrand. We worked with Rexius...
02/10/2022

Way back in 2000, our first big project for our very first client, Rexius, was a complete rebrand. We worked with Rexius for two decades after that and the brand that we designed is still going strong today.

We made some subtle changes to Culina Yogurt's logo — specifically the "Culina" part — back in 2019. Can you spot the di...
02/04/2022

We made some subtle changes to Culina Yogurt's logo — specifically the "Culina" part — back in 2019. Can you spot the differences?

Brands can tell consumers who they are until the proverbial cows come home, but their visual identities, the language th...
01/14/2022

Brands can tell consumers who they are until the proverbial cows come home, but their visual identities, the language that they use, and — most importantly — their actions all contribute to the brand stories in consumers' minds. Read more about the value of storytelling and brand alignment in "Show, Don't Tell."

https://drawn.agency/our-thoughts/show-dont-tell/

At Siete Family Foods, "Cafe con leche?" is the new "How may I help you?" The reception area that we designed at the dis...
01/06/2022

At Siete Family Foods, "Cafe con leche?" is the new "How may I help you?" The reception area that we designed at the disruptive food brand's new, Austin-based HQ is bucking tradition and behaving like a cozy cafe where each barista has the power to set your 2 o'clock meeting in motion.

"And there's a hand, my trusty fiere!And gie's a hand o' thine!And we'll tak a right guid w***y waught,For auld lang syn...
01/02/2022

"And there's a hand, my trusty fiere!
And gie's a hand o' thine!
And we'll tak a right guid w***y waught,
For auld lang syne."

Very roughly translated: Cheers & Happy New Year!

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Eugene, OR

Telephone

(541) 344-7449

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