10/30/2026
ZS research found that the average U.S. wealth asset manager in the study could trace 75% of its own sales to a buying location—but that dropped to about 50% when identifying the buying unit or individual adviser.
Not every decision requires the same level of certainty. Compensation and performance management may demand line-item accuracy, while marketing, product development, forecasting and AI applications can benefit from directional insight.
See how asset managers can match data certainty to the decisions they need to make: https://www.zs.com/insights/asset-management-data-observability?utm_source=linkedin&utm_medium=social&utm_campaign=asset-management&utm_term=financial-services-20261029