Wild Iris Marketing

09/01/2026

AI seems to be everywhere in marketing right now, but a lot of small businesses are either afraid of it or using it in ways that can hurt them. Take a look at what AI tools are doing, where they can help, and the mistakes that can hurt your website, your SEO, and your credibility with customers.

AI is useful, but also easy to misuse and widely misunderstood. Here's what it does well, how it can help your marketing, where it can hurt you, and how to get better results from it.

08/28/2026

You know it's going to be a good day, when there are new Docs to start the morning!

08/26/2026

Yesterday, Mindy presented a course for on how businesses should and should not use AI. If you would like to see the presentation slides, they are available on our website. https://wildirismarketing.com/classes-1/

08/25/2026

For nearly 30 years, visitors to Google have seen the same thing: a search box, a Search button, and a list of links. Google is now testing a homepage that replaces the Search button with AI shortcuts, and the searches showing AI-generated answers has already jumped from 15 percent to more than 40 percent in a single year. What does that mean for your business, your SEO, and what do you need to do about it?

Google is testing an AI-first homepage that changes the way billions of people have used the platform since 1998. Here's what this means for both users and your business and SEO strategy.

08/24/2026

Really looking forward to this presentation. We are looking forward to making it valuable for attendees and not simply a lecture. If anyone would like to join me, send me a message and I can register you for the event at no cost to you.

You can still join us at tomorrow morning! Register at https://bit.ly/4idlN5Y

📆 Tuesday, August 25
🕘 8:00-9:30 AM
📍 Courtyard by Marriott Denver Golden/Red Rocks

We'll hear from sponsors Wings Credit Union Colorado and RecoveryWorks before our presentation on AI for Business with Mindy Hanson of Wild Iris Marketing.

Coffee and breakfast are provided! Cut through the AI noise and learn some tips and tricks you can implement in your business right away. We look forward to seeing you tomorrow morning!

08/21/2026

Yesterday was all about meeting other business people in our community. It started with Mountain Women in Business meeting at Bounties Brew Haus in the monring. Then an evening mixer with both Conifer Area Chamber of Commerce and the Evergreen Chamber of Commerce. Great to be part of the ribbon cutting for Healthy Home Solution.

08/21/2026

This is a fun Little Free Library is fun and has books for kids and adults and treats for four-legged visitors! We love repairing, cleaning up and restocking these community assets. Do you have a Little Free Library that you enjoy visiting? You can find this one at 3124 S Elmira Ct in Denver.

08/19/2026

We are good at juggling many projects for different clients at once but this comment from a business colleague made us giggle! "For faster service, please take a number. For even faster service, please take a number from someone who already has a number."

08/18/2026

Two different Facebook ads and two different company names, but the exact same text, the exact same story, and nearly identical AI-generated photos. People will scroll past without knowing why it feels off. But it does feel off, and that vibe is costing businesses trust. Here's what canned and AI-generated content is actually doing to your marketing.

AI-generated duplicate ads, corporate newsletter templates, and canned social media posts. Here's why generic content fails your business and what marketing authentically does for it.

08/14/2026

We can't wait to walk through some AI tips and tricks. Both ways you should use it to streamline your workflow and ways you should absolutely not use it. If you are not yet a member of the West Metro Chamber, let me know and I would be more than happy to register you as my guest so you can see what this incredible organization is all about.

AI is everywhere, but it's not a magic button. Used well, it can save you time, help you get unstuck, and make your business more efficient. Used poorly, it can create generic content, inaccurate information, and reduced credibility with clients.

At our August , Mindy Hanson with Wild Iris Marketing will share practical, real-world ways small businesses can use AI without losing their own voice or expertise. We'll also talk about where AI falls short and why it's important to know the difference. We'll spend time working through a simple worksheet where you'll practice writing better prompts, see how small changes can make a big difference in the results, and you will leave with ideas you can start using in your business right away.

Register to join us on August 25! https://web.westmetrochamber.org/atlas/events/28382/details