Propensity

02/06/2025

The ABM Outbound Funnel is essential for guiding high-value leads through a structured path toward conversion. By focusing on key accounts and personalizing outreach, ABM helps companies build stronger relationships with prospects, ensuring that marketing efforts are targeted, efficient, and effective.

We’re breaking down the funnel in our latest blog to visualize where marketing and sales dovetail in the outbound funnel. It’s a great read that showcases how your teams can add value during every touchpoint and interaction for even higher conversion rates:

https://ow.ly/qcxI50Tx3BY

02/05/2025

Here’s the problem many companies have with legacy ABM platforms: complexity.

Traditional, old school platforms often require 3 to 5 users and dedicated full-time admins just to keep the platform running. That, and they’re often expensive to both manage and maintain.

But modern marketing teams crave agility. They want turnkey solutions that can automate away work - not create more. Companies want an intuitive marketing solution that can begin to deliver results on Day One - not weeks or months later.

Propensity takes a next-gen ABM approach to deliver:
🔥 Personalized campaigns as scale
🔥 Seamless integrations
🔥 Analytics and reporting

Here are the big differences between your typical legacy ABM, and Propensity’s leaner, more user-friendly approach:

https://www.propensity.com/posts/5-reasons-legacy-abm-platforms-fail-their-customers

02/04/2025

Is ABM right for you?

The answer is Yes! - if you are ready.

Assess your ABM readiness across four key factors (Audience, Resources, Content, and Channels) to see if you are ready to leverage ABM across your marketing efforts:

https://www.propensity.com/posts/is-abm-right-for-your-company

02/03/2025

If you are a small B2B agency or marketing team, it can be hard to manage and track leads, nurture accounts, and know when to hand off contacts to sales. 

Here’s why Cletus loves working with Propensity:

“...amazing tool for finding and targeting leads for b2b, and affordable.”

If you’d like to see what else Cletus and dozens of other Propensity customers are saying about their ABM experience, look no further than the user reviews on G2:

https://www.g2.com/products/propensity/reviews

01/31/2025

Sales and marketing alignment remains a challenge for many organizations, but progress is possible!

Try to:
✅ Align on shared revenue goals and move beyond MQLs.
✅ Build collaborative structures with clear communication.
✅ Leverage shared tools like CRM and intent data platforms.
✅ Use ABM to focus on high-value accounts when ready.

Don’t forget: alignment isn’t a destination—it’s a journey. Let Propensity’s partner, Health Launchpad, share some valuable insights on how you, too, can get everyone on the same page and bridge the tricky sales/marketing gap:

https://ow.ly/sFcS50UpRtG

Sales and marketing alignment is still a big challenge for healthtech marketing leaders. Progress is being made, but many organizations still struggle to get sales and marketing working as an effective team. This article outlines best practices derived from the experience of successful organizations...

01/30/2025

Nobody likes hidden fees. So why do some legacy ABM platforms hide their pricing?

You could go through an arduous “qualification” process and get surprised by costs once you sign up…or you could use Propensity, try it for free, and take advantage of your intuitive pricing calculator that helps you understand how much a campaign will cost across channels.

You deserve ABM budget transparency and here’s how we deliver it: https://www.propensity.com/pricing

01/29/2025

Propensity ABM + Hubspot

Now available in the Hubspot MarketPlace, with our NEW integration you can leverage all your ABM Campaign engagement data.😍

What data is transferred into HubSpot for marketing emails?
Marketing email sends, opens, clicks, and replies.

When is data pushed into Hubspot?
Data is pushed into HubSpot daily based on your preferred CRM sync settings.

Plus, so much more, check out our Hubspot integration FAQ here: https://ow.ly/76JG50SFsfJ

01/28/2025

Marketing teams often use demand-side platforms (DSPs) to automate the ad-buying process at scale. But look out - with so much changing within the online landscape (including the extinction of cookies and the rise of social media for B2B), DSPs may not be as effective as they lead you to believe.

The answer, in our opinion, is using a solution like Propensity, an end-to-end ABM orchestration tool that integrates powerful DSP features yet does so much more, including leveraging:
✅ Broader reach
✅ ​​Person-level targeting
✅ Detailed individualized analytics

https://www.propensity.com/posts/how-propensity-abm-compares-to-dsps