07/30/2026
This is the same logo.
Left side is what the client sent us. The right side is what we created before we could use it.
Look at the zoomed circles at the bottom. That jagged, blurry edge on the left is not a bad photo. That is what happens when a raster image — a logo built from pixels — gets enlarged for production. Every pixel becomes visible. Every edge gets soft. At business card size it looks fine. Blow it up for a sign, a banner, or a large format print and it falls apart.
The logo on the right has crisp, clean edges at any size. That is because it is vector art — built from mathematical paths rather than pixels. You can scale a vector file from one inch to twelve feet and the lines stay sharp. Every time.
We rebuilt this logo entirely in vector format so it could be used the way the client needed it — on signage that could not afford to look pixelated.
Here is what most people ordering branded print do not know:
→ If your logo came from a website, a PowerPoint, or a Google search — it is almost certainly a raster file and will pixelate when enlarged.
→ If your designer gave you a JPG or PNG, ask them for an AI or EPS file — that is the vector version built for production.
→ If you are using AI-generated artwork, it requires additional file preparation before it can hit a screen print press — the colors need to be separated onto individual screens, and AI art rarely comes ready for that process
The good news: if you do not have vector files, they can be recreated. It takes time and it costs something. But it costs far less than reprinting an order because the artwork was not right.
One more thing worth knowing: if your run is small, DTF printing — Direct to Film — is a faster and more economical option that handles full color artwork without screen separations. For larger runs, screen printing wins on cost and quality every time.
Send us your logo. We will tell you exactly what you have and what you need.
What is the largest your logo has ever been printed — and did it turn out the way you expected?