Human Factors International

Human Factors International Welcome to HFI, the leaders of business transformations through strategic, innovative and influentia

When automation makes choices for us, how do we ensure people still feel in control? In this session, Kiran Sasikumar, P...
07/17/2026

When automation makes choices for us, how do we ensure people still feel in control?
In this session, Kiran Sasikumar, Product Owner and UX Manager at AbbVie, explores best practices for preserving user agency in AI-driven interfaces from designing override options and clear decision explanations to avoiding automation complacency and keeping users genuinely engaged with the choices that affect them.

Register for free here: https://hfiinstitute.com/circle-of-experience/ux-events/ux-conference-2026/

Responsibility in design is rarely one person's job, it is a shared awareness spread across design, product, and busines...
07/16/2026

Responsibility in design is rarely one person's job, it is a shared awareness spread across design, product, and business decisions.

In this session, Dr. Michelle Schreiner, UX Research Leader at State Farm with a background in cognitive psychology, explores how everyday choices made far from the interface ultimately land as lived experiences for real people, and how teams can build shared accountability before consequences become visible or measurable.

Register for free here: https://hfiinstitute.com/circle-of-experience/ux-events/ux-conference-2026/

The success or failure of AI systems often happens not in the interface, but in the moment where responsibility shifts b...
07/15/2026

The success or failure of AI systems often happens not in the interface, but in the moment where responsibility shifts between human judgment and machine intelligence.

In this session, Julissa Marcenaro, Sr. Director of Product Management Salesforce, explores why the human–AI handoff is the most critical design surface of the Algocene and how to design it in a way that supports human agency rather than quietly replacing it.

Register for free here: https://hfiinstitute.com/circle-of-experience/ux-events/ux-conference-2026/

Good UX outcomes don't happen by accident, they happen when teams focus on the right things in the right order. In this ...
07/15/2026

Good UX outcomes don't happen by accident, they happen when teams focus on the right things in the right order.

In this talk, Marc Majers, Head of User Research with over 25 years of UX experience and author of Make Your Customers Dance, shares how centering people, process, and tools creates stronger collaboration and better results with a case study showing how this mindset can reposition the way UX work gets done across an organization.

Register for free here: https://hfiinstitute.com/circle-of-experience/ux-events/ux-conference-2026/

The experiences we design are no longer neutral, they influence behavior, shape trust, and determine access at scale. In...
07/13/2026

The experiences we design are no longer neutral, they influence behavior, shape trust, and determine access at scale.

In this session, Strat Parrott, VP and Head of Experience Design at First Horizon Bank with over 20 years across design and financial services, draws from real-world examples to show how small design choices like defaults, friction, and visibility create powerful feedback loops, and what it means to take responsibility for the societal outcomes they produce.

Register for free. Click here to register: https://hfiinstitute.com/circle-of-experience/ux-events/ux-conference-2026/

AI is no longer a feature, it is a coworker. In this session, Andrew Schall, UX Research Manager at ServiceNow and autho...
07/10/2026

AI is no longer a feature, it is a coworker. In this session, Andrew Schall, UX Research Manager at ServiceNow and author of The Persona and Journey Map Playbook, explores how AI is quietly reshaping what it means to be an employee using personas, journey maps, and service blueprints to trace how daily work experiences are shifting and what a responsible design strategy looks like as human potential and AI capability grow side by side.

Register for free. Click here to register: https://hfiinstitute.com/circle-of-experience/ux-events/ux-conference-2026/

From Nielsen's heuristics to Western-centric persona models, much of what the industry treats as universal UX wisdom was...
07/09/2026

From Nielsen's heuristics to Western-centric persona models, much of what the industry treats as universal UX wisdom was never designed with African users in mind.

In this session, Thato Kgalamono - Head of User Experience at Rand Merchant Bank and a Certified Usability Analyst with over a decade of experience across financial services and technology - examines where dominant UX frameworks fall short and charts a path toward a practice that is locally grounded and globally relevant.

Register for free. Click here to register: https://hfiinstitute.com/circle-of-experience/ux-events/ux-conference-2026/

As AI and algorithms shape more of the experiences people have with products and services, decisions must be grounded in...
07/08/2026

As AI and algorithms shape more of the experiences people have with products and services, decisions must be grounded in real human insight or we risk building systems that are efficient but misaligned with people's actual needs. In this session, Lungile Mbambo, Digital Experience Strategist at Absa Group, explores how combining behavioral data with genuine human understanding leads to more responsible, effective design.

Register for free. Click here to register: https://hfiinstitute.com/circle-of-experience/ux-events/ux-conference-2026/

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