Rethink Strategy

08/01/2026

Most companies already own the logic for a great buying tool. It's sitting in a PDF.

The spec sheet. The selection chart. The buying guide your engineers wrote. It's good work and almost nobody reads it, because it asks the buyer to do homework. So they call, or they guess, or they buy from whoever made deciding easier.

Send me that document and I'll turn it into a working tool. Plain questions in, a checked spec out, and a summary the buyer can paste straight into a quote request. Nothing invented. Your own rules, moved to where the buyer actually is: on your site, at 9pm, deciding what to ask for.

The proof of concept is free, and you see it running before you decide anything.

Send the document you explain all day. We'll build a free working proof of concept your buyers can use themselves.

08/01/2026

Every supplier of technical products has a version of this call. A buyer phones in and asks which one they need. A rep walks them through it. Twenty minutes. Tomorrow the same call happens again, different buyer, word for word.

I sat next to that call for years inside a Gulf Coast manufacturer. We finally stopped answering it by hand. We put a configurator on the website and let buyers work out their own spec: what they're supporting, the environment, the span and the load. The tool checks it, flags what looks risky, and builds a parts list they can send straight in for a quote.

That is what I do now. I build small tools like that for businesses whose products need explaining before anyone buys. Configurators, selectors, quote-prep tools. One buying decision each, embedded on your site, doing its work before the sales call.

Seven are live to try right now, from a strut channel configurator to an EV panel pre-check to a catering event planner. Free while they're in beta.

Take one apart: rethinkstrategy.ai/tools

I'm Trey Sparks. I build these out of Fairhope, Alabama, and I'll post each new one as it ships.