The Satori Group

The Satori Group An organization’s unique identity – its brand – is its greatest asset, and we're here to help We measure our success by our clients’ success.

Based on the collective experience of its professional team members, Satori provides a depth of marketing, branding and communications strategy development and deployment expertise that is unmatched by other consultants in the upstate region of New York. Leveraging our direct experience in a variety of marketing and business management roles, we have built a rich portfolio of winning strategy and

communications work for technology, service and consumer products companies, as well as educational institutions and not-for-profit organizations. For smaller businesses, we also offer BrandStand, an affordable approach that takes the guesswork out of building a vibrant Brand. Whether you are launching a new company or looking to reposition an existing one, BrandStand puts your company on top.

So proud to partner with this amazing organization. I love the “teach them to fish” philosophy of their intern program. ...
02/22/2022

So proud to partner with this amazing organization. I love the “teach them to fish” philosophy of their intern program. Well done, Literacy Together!

An organization’s unique identity – its brand – is its greatest asset. As a strategic marketing consulting company, The Satori Group, Ltd. brings an enlightened approach to helping our clients effectively communicate the value of their brand to their targeted markets. Portfolio Highlights The ...

11/24/2019

K-9 Country Inn Working Service Dogs is a full-service training facility based in Ontario, Canada. At this training facility, the employees train service dogs to meet their handlers’ individual needs via their unique service dog support program. The initial stages of the program include repetitive...

We say this all the time! So, so true, especially in our even more content-heavy world this year. In print days, prospec...
05/16/2016

We say this all the time! So, so true, especially in our even more content-heavy world this year. In print days, prospects were hit with 5,000 messages a day. What's that daily number now with all our devices and always-on society?!?!

Branding is one of the major pain points for entrepreneurs. On the outside it seems simple, but its core is complex.

Our BNI Asheville Beaucatcher chapter mixed it up last week with a challenge to share how each of our businesses' could ...
04/10/2016

Our BNI Asheville Beaucatcher chapter mixed it up last week with a challenge to share how each of our businesses' could help a fictional couple that moved to Asheville from California. We promised to help "Joan" grow her budding business with a free marketing consultation and branding strategy.

"There’s one powerful discipline that I have seen work time and again, but still gets too little attention in B2B organi...
04/03/2016

"There’s one powerful discipline that I have seen work time and again, but still gets too little attention in B2B organizations: branding."

Have an upcoming event, product release, or other time-specific opportunity? Learn from one of the best branded events i...
03/28/2016

Have an upcoming event, product release, or other time-specific opportunity? Learn from one of the best branded events in the world.

South by Southwest has easily become a blueprint for our industry when it comes to successful events. Known around the world for bringing like-minded people together, this 2 week event has become one of the most interesting places to explore music, film, technology and more! I have never had the cha...

How many of these Facebook advertising options have you tried?
03/22/2016

How many of these Facebook advertising options have you tried?

 #5: Earn your fans!
03/14/2016

#5: Earn your fans!

As a small business, the most important thing you can possibly do to boost your day-to-day sales is to refine and improve your brand. Are you making any ...

03/08/2016

What is ONE Facebook pain point in your business we can help you with? Setting up a business page? Creating your first Facebook ad? Ideas for what to post? How to find and interpret Facebook analytics? Ask in the comments and we'll respond directly.

Make the investment upfront instead of trying to piece together your own digital audit. We'll analyze your website, comp...
03/01/2016

Make the investment upfront instead of trying to piece together your own digital audit. We'll analyze your website, competitors' digital footprints, and social channels and provide actionable feedback that will lay the groundwork for your entire content strategy for the rest of 2016:

Content inventory and audit. Did your heart just skip a beat? You’re not alone. Most marketers aren’t fans of them either, because they don’t know what an inventory and audit is, or how it benefits their company. Sure, they’re “important” and something everyone “should” do, but no one wants to put t…

Is your branding helping or hurting your customer retention?
02/22/2016

Is your branding helping or hurting your customer retention?

(Photo by Ben Pruchnie/Getty Images) Not too long ago, clients didn’t care much about brand. Buyers were objective: they examined the value of an item or company based on strict measures of monetary value and intrinsic worth or self benefit. With a market more diluted with competition than ever befo…

02/21/2016

Sarah Merrell of Gage Talent previews the Color Me Goodwill Fashion Show

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