AtmosTV

03/06/2020

"Thursday has the highest click-to-open rate (15.2%), while Tuesday overall has the highest email open rate (17.6%)."

Marketers can launch their campaigns on any day of the week, but sending emails on Tuesdays and Thursdays may be more efficient.

03/06/2020

"Firstly, even if social isn’t delivering directly by identifying high performing content, you can focus on the content that resonates with your target audience and delivers results."

Prioritise social media in B2B, don't let it be an after thought. Here are our top 14 social media optimisation tips to keep your activity on track.

03/05/2020

"Sign up by March 15th 2020 and choose either one month for free or double your proposal allowance:While a fair amount of data connectors already exist to include technical SEO data into reports, there have been few (if any) that pulled all the data together easily."

How Google Data Studio offers technical SEO experts the capability to match data points together and get a much clearer picture of what's actually going on.

03/05/2020

"We conducted a qualitative analysis of more than 38,000 video campaigns on LinkedIn, looking at performance based on: view-through rate, engagement rate, completion rate, and click-through rates (CTR)."

Spending on display video was up 27%* for the first half of 2019, which is no surprise to me. A quick glance at my newsfeed tells me B2B brands are fully embracing video on LinkedIn.

03/04/2020

"I’ve been working in events marketing for some time but never focusing on getting exhibitors."

I’ve been working in events marketing for some time but never focusing on getting exhibitors. In my new position this is a priority for us and I...

03/03/2020

"With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand."

A change is coming for the world of B2B ecommerce. The days of buying specific parts over the phone are being overtaken by simply shopping online. Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. This is due to more B2B e...

03/03/2020

"But here's the secret sauce many people are overlooking: in order for your sales folks to be truly efficient and effective, your organization needs to make the shift to a buyer enablement mindset first."

Wondering what buyer enablement is and what all the fuss is about? Not sure where to begin? Here's a smart way to think about it.

03/03/2020

"Creating new business opportunities can be as simple as finding a new way to solve common problems, obtaining customer reviews through a targeted email marketing campaign, or turning a hobby or side hustle into a thriving business."

Marketing to other business owners can be somewhat of a challenge. Their needs are different from those of private consumers, so your approach should be tailored as well. Since B2B is a specialised marketing niche, there are several concepts to keep in mind if you want to target your audience succes...

03/03/2020

"It’s this personal touch and presence of a ‘real person’ that can truly enhance your customer experience and brand legitimacy – giving you the upper-hand in winning leads and increasing customer retention rates."

With the digital age of marketing and so many online tools and channels to choose from, it’s easy to focus all of your marketing efforts into online activity.

03/02/2020

"Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing."

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The 2020 buyer journey is an …

03/02/2020

"The trend of decoupling marketing practices into ever increasing, separately organised teams and activities has led to a serious challenge integrating data and proving success."

Gravity Global’s CEO, Mark Lethbridge, shares his strategic process for evaluating campaign performance

06/29/2019

Selling 200 of our AtmosPro Devices..