11/11/2025
Chances are if you’ve spent time in Fayetteville, you’ve felt the imprint of .lab and .building.block This year they joined forces under one name. Range.
We partnered with the team to shape brand positioning and a flexible identity system for what’s next.
is a practice that works across place, scale, and time. Designing buildings, neighborhoods, and civic spaces made to last and to be lived in.
Rooted here in the Northwest Arkansas, their perspective is shaped by Fayetteville and the Ozark Highlands, bringing care to the work near and far.
Capabilities span architecture from cottages to civic projects, landscape and land planning, historic preservation and urban infill, and ready to build design.
Our identity work nods to the field through a geometric mark, inspired by natural symmetry and survey markers. A lean system with pragmatic type, restrained palette, keeping it current and durable in practice.
